If you’ve never used video in your marketing strategy, now is the time. Video has now become the medium of choice for most Internet users to access information online, and its popularity continues to grow. These days, videos are highly popular as brands and social media influencers have used them to create wonderful content for their audience.
Video has been able to deliver the best ROI and engagement to them, as a result of which people have focused majorly on video content from the last few years. You’ll be surprised to know that by the year 2022, 82% of consumer internet traffic will be dominated by videos.
If you want to expand your business, here are six reasons video marketing is important for you.
1. Videos Are Highly Shareable –
The best part about the video content is that you can share them easily. It is a lot more shareable when compared to other forms of content like Slide decks, PDFs, or audio-based files. It has been found that people don’t usually share content if it needs a high degree of effort to understand and consume.
But, that is not the case with videos. Videos are fun to watch and easier to understand, making it a great deal for anyone to share in their community.
Even if you invest in a two minutes short video, it will generate better interest than a block of text. That is why you have a higher chance of going viral and more popular in the internet world. There are more than 1 billion hours of video content uploaded on YouTube every day. So, it is high time to use video content and share your ideas or thoughts with the whole world.
2. Retains More Information –
If you are trying to educate or spread awareness of your products and services, then nothing can get better than videos. Video marketing has proved itself to retain more customers interested in finding out what a video is trying to tell them.
When your audience is able to retain more information, they can remember your brand for a longer period of time. That is why your message can create a better impact and allows everyone to focus on what you’re trying to tell them. Visual effects have the wonderful power to retain more information than any other possible form of content.
So, you should focus on creating different kinds of videos like explainer and educational videos.
3. Algorithms Love Video Content –
The top social media platforms like Google, Facebook, and Instagram prefer to promote content that is based on videos. When you are uploading a video, it gets prioritized, and you can easily achieve better engagement from the audience.
If you are focusing on video content, then you’re about 53% are likely to rank on the first page of Google. Yes! That’s absolutely true. Google always prioritizes content that comes with a video simply because they are more engaging and create better opportunities.
People will spend more time on your website while watching the videos, which is why your overall rank improves drastically. You just have to use a good-quality video editor to create user-friendly video content.
4. Video Content Builds Trust –
Trust is an important part of a brand’s relationship with its audience. To build and maintain credibility, acquire customers, build relationships with loyal brand fans, and ultimately sell your products and services to them, they must first trust you. Videos are a great way to build trust with your audience.
For example, viewers may feel more transparent about the written content or the marketing efforts because they have the opportunity to see the people behind the brand and decide whether to trust them or not.
Videos are also a great way for viewers to see the work behind the scenes. They take a look at you and your team members, and you have the chance to present the dynamics and work culture of your company – and of course, that leads to the improvement of brand image.
5. Videos Result In Better Flexibility –
While creating, sharing, and promoting videos on social media is a lot easier than ever, posting videos about your brand in hopes of increasing sales will never work. Analytics is an important part of any video marketing strategy, and this is what you need to focus on when creating and editing your video campaigns.
You can easily acquire new customers, spark their interest in your products or services, and attract more potential customers with the right video content. Video analytics allow you to create and improve your content like no one else. That is why you enjoy a higher level of flexibility when using video content.
6. Video Marketing Is the Future –
Videos are helpful and entertaining at the same time. Because of this, people prefer to watch it first. When asked how people would like to learn more about a product or service, almost 66% said they would rather see a movie in contrast to 18% of people who want to see text content. And lack of time is the main reason for this.
In today’s fast-paced world, people often need time. You can use videos on your website and on social networks. When people see it, not only does it improve your brand awareness, but it also encourages them to buy from you. In fact, 84% of people in a survey said they were convinced of buying a product or service after watching a video. So, videos are here to stay for a very long time.
The Bottom Line
So, these are six important reasons you should be taking the help of video marketing content to expand your business. Do check out all the points that we have discussed in this article and find out how you can make the most of video marketing in 2021. Keep in mind that video is the new way of marketing and it is here to stay. So, the sooner you learn this, the better for your company!
