In its continuous effort to enhance the level of service to its customers, Angel Broking, India’s top retail only brokerage house, has stepped up incorporation of Data Analytics, techniques in its day-to-day operations. The Data Analytics based techniques are helping the company to significantly reduce the margin of human error,thereby enabling better customer interaction Angel Broking has been a strong advocate of technology as an enabler of business.
The company has incorporated technology in most of its functions and keeps upgrading as and when they are feasible.The company is now integrating Data Analytics techniques in its business processes to automate and speed up day-to-day activities and enhance customer experience.
Mr. Gagan Singla, Chief Marketing Officer (CMO), who is driving the process of Digital Transformation at Angel Broking, said: “Data Analytics (DA) is the science of analyzing raw data with the purpose of drawing meaningful conclusions that help in better customer service and superior customer experience. Data Analytics is used in many industries to make better business decisions.”