It’s official: The first drop of the ZAYN X ARNETTE collab has launched. Connecting expressive worlds on every level, ZAYN and ARNETTE take consumers on a journey through an alternative utopia with an exciting new co-created
collection. And it’s more than just a product launch – it’s an on-going creative collaboration, a fresh campaign inspired by ZAYN’s own artwork and a whole new take on sustainable eyewear, produced using only biobased materials.
“I’m very interested in design and the creative elements of a campaign, so it was quite cool to work with a brand like ARNETTE,” states ZAYN. “The team has been really open and receptive to my ideas and have been a great partner.”
ZAYN’s expressive vision plays out like a multi-level videogame, creating a surreal escape that leaves the city in the dust of a neon light storm. From graffiti art to retro race heroes, this creative collaboration captures an awakening of creative minds. Upbeat, fun and Collaboration Out Now unexpected, the mood of the collection shifts from vaporwave visuals to retro in a flash, a note of 90s nostalgia and loads of contemporary attitude.
“The whole retro vibe of the campaign is sick,” States ZAYN. Who adds, “One of my favorites is the Drophead, which pushes an iconic shape to the next level with updated design.”
Showcasing five edgy, yet easy to wear styles named after iconic retro cars, the collection presents innovative bio-acetate and iconic metal shapes that take us on a ride from 80s inspired graphics into the experimental dimension of a new world. Featuring powerful bold square profiles, low-and-wide wing shapes and deeprim metal, exclusive new bleached tie-dye colors and colorful see-through and flash mirror shades, each has a defined look and style. Marked out with graphic Z lens logos, each pair reflects ZAYN’s signature approach to style.
ZAYN X ARNETTE is out, everywhere.
THE PINNACLE – GULLWING AN4292
From drum and bass to new era trance, Gullwing makes the bold and low shape the season’s hottest look, while eco-friendly bio-acetate makes sure it’s as kind to the earth as it is cool. Updating this hyped style with the trendiest hippie hues, total crystal or black SKUs and exclusive new bleached tie-dye color effects pair with flat mirror or colorful see-through lenses. And when it comes to high-profile status, wide temples with an exclusive ZAYN X ARNETTE print on the inside, a signature ZAYN logo on the upper profile of the brow and a colorful Z lens logo mark its iconic identity.
THE MODERN PILOT – GTO AN4293
Framing the look of brave players with a lot to say, this design is packed with style. Featuring a bold high-brow shape and eye-catching ZAYN logo on the top profile, this eco-friendly bio-acetate pilot gets trendsetting style ready to race. Available in cool crystal or matte black and a trendy range of exclusive new tie-dye colors, exclusive ZAYN X ARNETTE logo prints inside super wide temples give it iconic status.
THE ROUND – DROPHEAD AN3083
This deep-rim metal frame redefines the iconic round shape with contemporary attitude. Featuring a flat bridge & colorful Z lens logo, the clean metal frame comes in cool matte or brushed tones of silver, gunmetal or black with colorful mirror or see-through yellow lenses. The colors are inspired by the latest Nobody is Listening album cover and merch collection for a complete look.
THE EVERYDAY SQUARE – TYPE Z AN4294
Designed to stand out, this bold, yet laid back look comes in new bleached tie-dye frame colors and bright mirror lenses made from earth-friendly bio-acetate keeps it totally cool. And if being too loud isn’t your thing, total crystal or matte black frames tone it down, while the hidden ZAYN X ARNETTE logo and distinctive Z lens logo give this iconic style an exclusive edge.
THE OPTICAL – TYPE Z AN7205
Playing with bold, high-definition profiles and creative color effects, the sustainable bio-acetate frame and trendy square shape make sure this optical style is always on beat. Trendy new tie-dye colors or total crystal and matte black color options make it as fun or as cool as you want. Plus, exclusive ZAYN X ARNETTE logo prints inside super wide temples add a subtle side of iconic status.