21st of June is observed all over the world as International Yoga Day. Yoga is not only about self-improvement but it is also about self-acceptance.Every year, brands all over the world dedicate this day to raising awareness about physical health and urging people to exercise daily through the various digital and social media campaigns.
If we observe the current scenario, obesity in India has reached epidemic proportions in the 21st century.Processed foods, unhealthy habits, lack of exercise, stressful work culture and more of such factors are leading to a deteriorating lifestyle.Yoga is a practice towards a healthier and a much better lifestyle. Here is a list of brands undertaking Yoga day campaigns
Ministry of AYUSH launches “Yoga at Home, Yoga with Family’ campaign during COVID-19 spread. Under this, the ministry will organize a trainer-led session on 21st June 2020, the International Yoga Day and will telecast it on Doordarshan at 6:30 AM on June 21 so that people can follow and practice Yoga from their home itself. “Yoga at Home, Yoga with Family” campaign at home has been launched to observe the day at home, taking all precautions to slow down COVID-19 spread.
Candor TechSpace managed by Brookfield Properties has launched a series of campaigns with #FitnessOnMyMind right from virtual yoga meets, live yoga sessions to social media campaigns as well. The brand is conducting four yoga sessions namely therapeutic session, yoga for children,pranayam session and a live yoga session to promote a healthy and happier lifestyle. Candor TechSpace is also running a contest inviting entries with quirky yoga poses while doing house chores offering goodies to the winner.
Similarly TikTok the video-sharing social networking service is running a campaign this year too just like last year with various trending challenges to encourage users to adopt this physical, mental and spiritual practice.
Also, the Big Ganga, Zee Entertainment Enterprise Limited’s Bhojpuri General Entertainment Channel in Bihar, Jharkhand, and Purvanchal, will bring to its viewers a morning of fitness to promote healthy living on International Yoga Day, June 21. Celebrating the occasion the channel will bring a fitness show ‘Yoga Futurefit’ to motivate viewers to take up the habit of yoga to reduce their anxiety and keep their mental health at check. The two-hour show will be telecast on June 21 between 7am and 9am on Big Ganga and 6am to 8am on Facebook.
