E-commerce Marketing Automation Startup, Betaout Selected as Top-24 Challenge Finalist in Pioneers Asia, Tokyo

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Betaout, an all in one E-commerce marketing software startup,Betaout, an all in one E-commerce marketing software startup, has been selected as top-24 challenge finalist and invited to showcase its technology at the annual Nikkei Pioneers Asia 250 in Tokyo, on March 22nd & 23rd. Betaout is the only Indian startup to be in the top 24 challenge finalists.

Founded in Oct 2014, Betaout enables E-Commerce businesses to increase conversions and personalise user engagement using real-time user persona and intent data. Previously, Betaout became the only second Indian startup to be selected at TechStars Chicago 2015 programme, which is run by mentorship-driven startup accelerator Techstars.

“We are proud to have been chosen as one of the finalists at Nikkei’s Pioneers Asia 250,” said Ankit Maheshwari co-founder of Betaout. “This prestigious event provides us with a great opportunity to demonstrate our innovative customer intelligence and marketing software for E-commerce companies that is already being used by 100+ E-Commerce companies to solving the core problem of customer engagement”.

The Pioneers Asia 250 is an annual selection of the 250 most promising tech startups in Asia and from around the world, identified in cooperation with the global tech community and select key players. Startup founders will compete with each other to win the coveted Pioneers Asia Cup which will guarantee them a sizable amount of funding, counsel of the world’s top VC’s and a chance to showcase their startups to media, VC firms and seasoned entrepreneurs from around the world. Nikkei, which is the world’s largest financial newspaper with over 4 million copies in circulation, is the chief organiser of this event.

South-east Asian startups pulled in over 1.61$ billion in funding last year spread over 380 deals according to a report by TechinAsia.(Source).According to the fourth edition of Grant Thornton’s The Fourth Wheel 2016 report, 2015 witnessed tremendous year-on- year growth in venture capital and private equity saw $16 billion invested in 1,049 investments lead mostly by Indian startups.

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