Mumbai: With an ever-growing interest in the fantasy sports segment in India, particularly in cricket, there has been a proliferation of the standard template of fantasy cricket – picking virtual teams of real cricket players and scoring points based on their performances in real time as users compete against each other in various leagues. Amidst this comes a more unique take from one of the latest entrants in this space – EXCHANGE22, an online fantasy gaming platform that has announced its partnership with Barbados Royals as the official fantasy partner in Caribbean Premier League. As part of this partnership, the brand’s logo will be placed on the non-leading arm of the jersey.
The Barbados Royals are the representative franchise cricket team of Barbados in the Caribbean Premier League and has been recently acquired by the Royals Sports Group (EM Sporting Holdings Ltd.) the holding company of Rajasthan Royals in the Indian Premier League. The team is captained by none other than the former West Indies national team captain Jason Holder.
Speaking of the partnership, BodhishattaKarfa, Director and Co-founder of EXCHANGE 22 said, Our team is excited and feeling delighted by becoming the official fantasy partner of a team like Barbados royals who is 2 time champions of the Caribbean Premier League. We see a large potential in opportunities like this also we aim to give a big mass of people the experience of sports stock exchange where user can enjoy buying selling and holding of virtual stocks of players.”
EXCHANGE22’s USP as a fantasy platform lies in them providing the user with the relatively novel concept in cricket fantasy games of trading, which allows the user to trade players with others injecting a new and interesting dimension and dynamic to the usual format. Founded in 2019, EXCHANGE22 is built on the back of a one of its kind sports fantasy concepts, which merges sports and trading, along the lines of how a stock exchange operates. Just that here, instead of trading of stocks of companies, players are traded.
Mike Fordham, CEO of Royals Sports Group said, “We are delighted to welcome Exchange22 to our family of partners for the CPL 2021. Exchange22 represents innovation and out of the box engagement and we’re sure they will provide some unique and exciting engagement opportunities for our fans this season. We look forward to working with them and are very grateful for their support”
The latest edition – which will be the 9th – of the CPL scheduled to begin on August 26th and conclude on September 15 with all matches taking place in St. Kitts & Nevis.