LYCOS (NSE: LYCOS I BSE: 532368), the global Internet brand, announced the extension of its deal with Yahoo! for enhanced search advertising.
The contract leverages LYCOS’ services to increase the reach of Yahoo! search and content offerings. Contextual advertising offerings of LYCOS will in turn increase. The enhanced form of search advertising is a type of contextually targeted platform which allows online search advertisers to buy keyword-targeted traffic from sources other than search engine results pages.
This relationship is expected to increase LYCOS’ turnover by 10% in FY2016-2017. It is a contract that allows LYCOS to serve globally on all platforms including search, mobile and other contextual advertising.