India is truly going digital and the latest community to hit a significant milestone are students from Class 1-12. India’s largest online education platform for K-12, Meritnation.com, today announced that it had crossed the 1 crore users mark on its site.
The smartphone revolution is enabling more students to learn online
Over 60% of new students joining Meritnation do so from a mobile phone today. A majority of them use 1 of the 5 different apps Meritnation offers for K-12, Junior students or entrance exams like JEE, AIPMT . Many students actively use the Meritnation Mobile website which has been optimised to run fast on smartphones. Commenting on this technology wave, Prayag Panchwadkar, VP Marketing at Meritnation says “ The surprising thing is students from as low as Class 6 are using phones more than traditional laptops to access online education. This has allowed us to launch extremely personal & social features which bring the entire gamut of supplementary education right into your pocket”
Students are using online education platforms to solve many different problems
Talking about the maturing online education space, Pavan Chauhan C.E.O. Meritnation says “Students on Meritnation are using the self study platform with animated videos & rich content to replace traditional books, they are enrolling into our Live Classes which bring Tuitions to their smartphones & are using our Homework help platform to collaborate socially with other students to study together. The shift from traditional ineffective ways of learning is clearly here & 1 crore users on the platform is a strong confirmation of this”
The online education wave is not restricted to the Metros
Students from all over India are rapidly adopting online education. Over 30% of Meritnation users are from Tier 2 cities & below with cities like Indore, Jaipur, Ludhiana & Kochi contributing significant traffic. Speaking on the reach of online education Pradeep Gairola, COO Meritnation says “We continue to be surprised by the rapid adoption of this new age learning platform by students across even small towns & villages. Our Live Classes now allow students from anywhere in India to connect with the best IITian teachers, with just a tap on their smartphone. With the Digital India Initiative growing smartphone & internet penetration we believe we can ensure that every Indian student gets access to high quality education!”