Myntra launches two international brands on its platform


Bengaluru, August 8, 2016: Continuing with its practice of introducing shoppers in India with leading International lifestyle and fashion brands, Myntra today announces the launch of TOMS and Meters/bonwe on its platform.

TOMS is known internationally for its One for One® promise through every product sold, launching 10 years ago with the iconic canvas slip-on called the Alpargata and expanding into new shoe silhouettes and product categories. Meters/bonwe group has established itself as a premium high street fashion retailer, full of vitality and vigor to meet the style requirements of today’s youth. It focuses on dressing young men and women in clothes that are fashion forward, elegant and chic.

Since 2006 TOMS has been committed to improving lives through business, where for every pair of shoes you purchase, TOMS will give a pair of new shoes to a child in need. One for One®, through this simple, but powerful idea, TOMS has given over 60 million pairs of new shoes to children in need in over 70 countries around the world. Globally, TOMS retails other One for One® products including bags, eye wear and coffee. In addition to its classic Alpargata, TOMS offers a variety of footwear styles for men and women, from everyday-wear Paseo sneakers to fun and flirty strappy wedges, in unique textiles and patterns often inspired by the countries around the globe where it gives.

Founded in 1995, Meters/bonwe has over 4000 stores across China and will be debuting in India, exclusively on Myntra. Shoppers on Myntra can look forward to a stylish collection of Meters/bonwe men’s polo t-shirts, t-shirts and shirts. For women, it brings trendy and chic jeans, dresses and t-shirts that are sewn to perfection. Apparel from Meters/bonwe is guaranteed to provide remarkable comfort without compromising on modern designs and latest trends.

 Myntra’s CMO & Head, International Brands Business, Gunjan Soni, said, “Myntra customer base is dominated by mass-premium, SEC A across town categories. This makes us the preferred partner for top international brands looking at establishing their base in India. TOMS is known for its unique range of footwear that perfectly blends style and comfort with multiple colour options, prints and patterns, while Meters/bonwe represents a strong youth oriented and contemporary fashion sense with the latest in trends and designs in tees and denims, reflecting in its collection. The introduction of TOMS and Meters/bonwe will further boost our foothold in the branded footwear and apparel segment.”

 TOMS EMEA Managing Director, Helen Thompson, said “We’re grateful for the opportunity to work with an innovative, new partner like Myntra to begin our commercial relationship in India, where we have already been working to produce locally as well as give shoes and restore sight through TOMS partnerships in the country.”

 Spokesperson from Meters/bonwe, Jay Zhou, said “Our partnership with Myntra will allow us to cater to the dynamic fashion choices of millennials in India who want to dress well and possess an admirable individual style, without the hassles of store shopping. Myntra’s strong presence, not only in big cities, but also smaller towns, will help us make Meters/bonwe a household name in the country.”

TOMS will feature an exquisite range of over 120 varieties in footwear including classic slip-ons, sneakers, wedges, and sandals at an average price point of rupees 4,500 on Myntra. Meters/bonwe will be available on Myntra from a price point starting at Rs 1,300 and up to Rs 6,000 with varieties of collections.

With the introduction of TOMS and Meters/bonwe on Myntra, the online fashion major has further strengthened its hold on the international brands category. Myntra now houses over 30+ top global brands making it the go-to destination for all fashion needs of individuals.

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