Following the new positioning of changing perspectives, 92.7 BIG FM, one of India’s largest radio networks, announces a fun contest ‘Namagegottilada Bengaluru’ which translates to ‘Bengaluru, That We Don’t Know’ wherein RJ Pradeepaa will ask questions around the city’s heritage, legacy and trivia to test the knowledge of Bengalureans. With a 12-hour on-air contest format, listeners stand a chance to win exciting prizes every hour for 4 weeks. Through a mix of on-air and on-ground activities, RJ Pradeepaa will create his ‘BIG Pradeepaa Club’ with residents from the city in the upcoming weeks.
Making it a 360-degree campaign, a canter will be organised covering select locations where Bangalore’s renowned RJ Pradeepaa will interact and engage with the audience. The Bengalureans will get a chance to meet their favourite RJ Pradeepaa, as the canter will halt and engage with the audience at around 15 prominent locations of Bengaluru including Jayanagar, Malleshwaram, JP Nagar, Rajajinagar, Yeshwantpur among others. Winners will be announced on air, the RJ’s social media handles and 92.7 BIG FM’s Facebook page.
Speaking on this unique concept of engaging with the people, RJ Pradeepaa said, “Radio, as a medium, is a strong tool of communication that reaches out to the masses on a large scale. It is now no longer confined to just playing music and hosting shows. As a radio jockey, I have the ability and responsibility to make a positive change in society. 92.7 BIG FM, being one of the oldest radio stations in Bengaluru, wanted to do something that benefits the society and add value to everyone’s lives. My aim is to make Namma Bengaluru a better place to live for everybody. Sharing the rich historical heritage and culture of Bengaluru with our listeners is the first step towards bringing such positive change all around.”
The campaign will culminate on July 19 with a movie capturing RJ Pradeepaa’s four-week journey across digital platforms. RJ Pradeepaa, who currently hosts the show called FULL TIME PASS on 92.7 BIG FM every Mon- Fri from 5 pm to 9 pm, will be supported by other RJ’s throughout the activity. With soothing and timeless music along with a lot of fun and frolic, RJ Pradeepaa, with his show Full Time Pass, gives a completely fresh new approach to Bengaluru’s evening drive time.
