Rajasthan: Expanding its presence in Rajasthan, Steelbird Helmets has opened a new Riderz shoppe in Jaipur, Rajasthan-303003. Through this, the brand will be offering a wide array of riding gears and helmets. The new Steelbird Riderz Shoppe titled “Hybrid Shopping Company” is located at Shop No. 7 Khaniya, Agra road, Near Chulgiri Jain Mandir, Jaipur, Rajasthan-303003, in an area of 180 Sq.ft. The company says that the new store will act as a one-stop-shop for bikers as it will have more than 200 varieties of helmets, jackets, suits and gloves.
At the Steelbird Riderz Shoppe, a customer will be able to have a unique buying experience as the store will have representatives which will explain all the technicalities and functionalities of the products. Steelbird says that such stores are based on a single-window solution principle which allows a person to go through the whole product range at once.
On the launch of Steelbird Riderz Shoppe, Mr. Rajeev Kapur, Managing Director, Steelbird Helmets said, “Rajasthan is one of the most promising markets for us. Our objective is to provide the best quality riding gear with a huge range of ISI helmets at the doorstep of the consumer. We shall keep introducing a new range of helmets and hi-tech biking gear in due course of time in these shops. Through network expansion, we will be bringing the company closer to its existing and potential customers. We will continue our network expansion & have aggressive expansion plans in FY 2021-22”.
Mr. Kapur further added that “Although Steelbird has a significant presence in multi-brand stores with a wide spread distribution network; we realized that there is a need to enter the direct marketing retail model to spend qualitative time, giving information about the products the way we desire.”
Mr. Shailendra Jain, Global Group President, Steelbird Helmet, stated that “The Indian helmet industry is flooded with spurious and cheap products which are playing with the life of innocent people as they are not aware about safe products which are adequately tested to survive an accident. “
He also said that, Indian two-wheeler industry has the maximum share of motorcycles, creating a huge market for biking gears. The riders, however, hardly have any choice when it comes to buying branded and international quality riding gears. He said through Riderz Shop the company plans to bridge the gap and educate people to go for qualitative products.