Myntra announces its partnership with Chennai Super Kings (CSK), one of the most popular Indian Premier League (IPL) franchises, for the upcoming T20 season. As part of this association, Myntra’s logo will be carried across all CSK team branding and communications.
The massive, dedicated and loyal fanbase of the ‘Yellow Army’ will be able to purchase their favourite team’s merchandise including CSK’s, and stand a chance to win exciting signed merchandise such as bats and jerseys autographed by leading CSK players.
As part of the partnership, Myntra aims to give CSK fans a differentiated experience through the Myntra’s T20 store that will have the images of the team’s marquee players, offer the official merchandise, and engagement propositions such as fan contests curated CSK offers and conversations off the app with social and influencer engagements.
The team’s strong fan-base, not only in its home region but across the country will provide Myntra the platform to drive impactful conversations and keep the audience engaged through the T20 season.
Speaking on the association, Amar Nagaram, CEO Myntra, said, “Partnering with a team of this scale gives us direct access to CSK’s ardent fan base. This association is natural to us, as Myntra and CSK are both known for their form, performance and strong bonding with their fan-base, achieved in style. We look forward to being an integral part of the T20 season, from a branding perspective and with a strong product offering, allowing us to form deep and lasting connections with the large fan base of the sport.”
The charisma of fashion and sports is all-pervasive. Marking the first year of partnering with T20 teams, Myntra is all set to bring style and fashion to one of the most glamorous sporting events and connect with a varied set of audiences who bond over the spirit of T20 cricket.
Speaking about the partnership, CSK CEO KS Viswanathan said, “Having Myntra as our E-Commerce Partner for the T20 season provides CSK fans with an exciting avenue to purchase their favourite team’s merchandise, participate in fan contests and stand a chance to win signed merchandise.”
T20 will be held in the UAE between September 19 and November 10, with CSK meeting Mumbai Indians in the tournament opener in Abu Dhabi.