The Collection – UB City and Sublime Galleria in association with the Prestige Group is gearing up for ‘YES BANK Art Bengaluru 2015’. One of India’s most reputed art festivals, the 6th Edition of ‘Art Bengaluru’ aims to go beyond the canvas, celebrating art in its myriad forms. Uzma Irfan – Conceptualizer and Organizer,’Art Bengaluru’ said, “The Indian art market currently has both good quality and discerning buyers. Globally, art is also increasingly becoming an alternate investment option. In this year’s edition of ‘Art Bengaluru’, we have attempted to bring together distinguished artists from across the globe, thus giving people an opportunity to experience, under one roof, the multitude of art forms available. This festival is not just for the art aficionados and collectors. We hope to promote the various art forms and create a greater understanding of art in the city with this initiative. We also encourage schools to bring in their students to make the most of this festival.” Sharing his thoughts on this festival, Mr. Rana Kapoor – M.D. & CEO, YES BANK added, “It is extremely encouraging and motivating to be a part of ‘Art Bengaluru’; this leading global cultural event will bring together the best talent in modern and contemporary art. Our association with ‘Art Bengaluru’ is YES BANK’s endeavour through its newly-launched YES CULTURE initiative, to further enhance India’s stature in the global art landscape, strengthen the vibrant socio-cultural fabric of our nation and celebrate contemporary India’s rich culture and heritage on a global scale. The amalgamation of the corporate sector and art fraternity will play a major role in augmenting India’s cultural stature globally and provide new professional avenues for our nation’s talented and creative youth.” Mr. Suresh Jayaram – Curator, ‘YES BANK Art Bengaluru 2015’ said, “This event is a confluence of creative energies that will challenge us. The curated section will contextualize the changing dynamics of an accelerated market economy. In the post-capitalist context, the mall is the new art destination for interaction in the urban scenario. It is here, that we wish to locate art amidst luxury. We want the audience to pause and contemplate the creative indulgence of the artist, and their ability to question reality. We wish to create new dynamics with the visual culture of our times. This interaction with art is another attempt to make art accessible and make it become an integral part of our life and public discourse.” Associate Sponsor for the festival, Mr. Satya Bagla – M.D., Exclusive Motors Pvt. Ltd. said, “Luxury and art have always gone hand-in-hand as they have two qualities in common – excellence and aesthetic. UB City is a landmark destination for all things related to Luxury, Art and Culture in Bangalore today. Bentley needs no introduction – it epitomises luxury and is considered an aspirational brand, the world over. As ‘Art Bengaluru’ enters into its 6th Edition, it was a natural choice for us to associate ourselves with this celebrated Art Festival, as it gives us a great opportunity to make our presence felt in Bangalore, while interacting with Bentley enthusiasts from across South India.” The theme for this year’s festival is ‘Paradigm Shift’. In keeping with this theme, ‘YES BANK Art Bengaluru 2015’ hopes to promote a discovery of the arts from a change-inducing standpoint. Traditionally, art was symbolized by paintings, classical sculptures and so on. However, over the years, the very concept of ‘Art’ has undergone a sea change. With technological advancements, today, we have the opportunity to embrace a whole new set of art forms -interactive and immersive installations, among others. The rich interiors of The Collection, UB City will also be transformed to complement this year’s theme. The Bentley Mulsanne will be on display throughout the festival, further increasing the luxury quotient of the venue. Moreover, unlike in previous years where the focus was on presenting different galleries from across the globe, this year will witness a global festival, celebrating national and international artists. There will be over 35 exhibits showcasing sculptures, installations, paintings and photography. There will also be a curated Video Lounge as well as a Photography Wall. This year, the art is being curated by Suresh Jayaram. An artist, art historian, arts administrator and curator of national repute; he is a well-known name in the art world. There will also be curated walks by Mr. Jayaram, as well as trained art guides, to give visitors an in-depth and holistic understanding of the festival and the artworks on display.
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