Yess Pizza recently announced the launch of a revolutionary concept in the F&B industry. While the concept of a take-away meal has always been popular with consumers, capitalizing on this idea, the company recently launched APMs – Anytime Pizza Machines, the first-of-its-kind concept in the Indian market. Present on the occasion were Smt. Chitra Wagh (NCP – State Mahila President Maharashtra), Shri Digambar Kamat (MLA & Ex. Chief Minister, Goa State) and Mr. Lin Weiguang – Chairman, Xinxian Shanghai, China.
Yess Pizza through its APMs – similar to ATM machines, brings to you a promise of fresh pizzas in flat 4 minutes. You can not only choose the topping for your pizza but also watch your pizza being cooked from the scratch in 4 simple steps. The machine kneads and mixes the dough to make the perfect pizza base of 10.5 inches size. It then applies the selected toppings and places it in the high capacity oven that quickly reaches 350 degrees C. The freshly baked pizza is then delivered to you neatly packed in a box.
In order to ensure hygiene, the ingredients come in sealed containers that not only make the replenishment process simple but also safe and hygienic.
Talking about the new concept, Mr Mitesh Thacker, Managing Director, Yess Pizza said, “Pizza is one of the most popular foods in the Indian market. While we have quick take-aways for burgers, wraps and other food items, in order to have a freshly baked pizza, a consumer is generally required to wait for about 20-30 minutes on an average. Hence, it is more often consumed with friends and family during a lengthy meal. With the introduction of Yess Pizza APMs, we want to make pizza accessible to people anywhere, anytime and more importantly on the go, cutting the long wait of 20-30 minutes to just 4 minutes.”
“The Yess Pizza APM is a revolutionary concept in the Indian market. These APMs not only deliver pizzas in 4 minutes but are also easy to place. They can practically be placed at any location that has a standard power connection. We are looking at tie-ups with supermarkets, food courts, college campuses, airports, movie theatres, shopping malls and other high traffic areas to reach out to consumers,” added Mr Sudhir Undevia, Director – Marketing, Yess Pizza.
Operating the APMs will be very similar to other vending machines. The consumer will need to select the pizza of his choice from the available options, insert a token in the space provided and wait for 4 minutes for his freshly baked pizza to be delivered to him. Besides, the 4-minutes waiting period too is sure to be a treat for the consumer as they will be able to see the pizza being cooked live without any human intervention.