Zerodha launches 1st Marathi Language trading Platform ‘KITE’

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zerodhaIndia’s leading online brokerage firm, today announces the launch of its web based Marathi language trading portal KITE and also zero brokerage on all equity investments. There will be no upfront fees, no minimum volume, no special terms and conditions, no clauses, no strings attached. To encourage easy investment culture, it also announced the start of its mutual funds business.

Zerodha has 5 branches and 6 partner support offices in Maharastra as of now, with Mumbai, Pune and Thane being the main offices and support centers includes Nashik and Solapur. The regional branches and support offices help in offering superior localized services for clients and also to educate them on innovative initiatives regularly from the firm.

The awareness of stock market participation in India is very low and to attract the 65% of the Indian population who are under 35 years of age, Zerodha has taken significant initiatives including zero brokerage, KITE in Marathi and its mutual funds platform.

KITE is a web based trading platform that adapts to mobiles and tablet. It also offers everything a traditional platform does, and a lot more, though a very minimalist interface. The interface is so simple and self explanatory, anyone with basic knowledge can login and start trading without training.

Speaking more about this significant development, Nithin Kamath, Founder & CEO said, “The investment culture has to be nurtured, and we intend to do this not just by offering zero brokerage, but an extremely easy user experience with KITE in Marathi and providing more options for investment with our Mutual Fund platform. Our plan is to reach out to the next 5 million participants who are currently not investing and show them how the stock market can create wealth if invested for long term.”

KITE is integrated with an advanced behavioral analytics and visualization platform, called quaint, which helps traders understand their trading behavior to make informed investment decisions. KITE search across 70,000+ stocks and instruments across multiple exchanges instantly.

Adding more on the development, Shubhayu Bhol, Associate Vice President, said, “With a trading platform in Marathi, language is no longer a barrier for the trading/investing community. We are certain that KITE’s superior technology wrapped up and presented in a local language will not only ensure seamless access to markets, but also make the whole trading experience enjoyable”.

KITE also provides live streaming prices for all the instruments and buy sell with just two clicks, or completely using keyboard shortcuts. It has advanced technical analysis charting (99 indicators) and 5 years of free historical data for all stocks.

Apart from Marathi, KITE is now available in Hindi, Kannada, Malayalam, Punjabi, Gujarati, Bengali, Odia, Tamil and plan is to make it available in other major Indian languages in the months to come.

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