TikTok is one of the fastest-growing social media platforms available today, with millions of users and millions of new posts daily. If you’re looking to grow your business and bring in more clients, TikTok can be an excellent platform to build upon, but there are some dos and don’ts to using this app in your business that you need to keep in mind if you want to get the most out of it. Here are 8 TikTok tips for boosting your business.
1) Use the What Happens Next? Method
With this technique, you can come up with fresh ideas related to your chosen topic. First, write down a list of different scenarios (or events) that could happen next in your case. For example, if your writing task is about camping, consider events like getting lost or meeting new people. Then add some detail to each event to make it more accurate: How do you get lost? Where do you meet new people? What Happens Next? The method can also be helpful when creating an exciting opening paragraph; by imagining what could happen in a story’s first scene, you’ll generate ideas and add drama even before you start writing.
2) Put Extra Effort into Your Profile
Tiktok is an app that allows users to create and share 15-second video loops. It’s easy to get started, but your profile can make or break how people perceive you, so it’s essential to put some extra effort into your profile. Choose a catchy display name; choose an eye-catching profile picture; write up a bio. These items won’t take you more than a few minutes but will significant impact how people see you and perceive your brand. Another critical tip? Upload original content! All too often, brands upload generic content to appeal to as many people as possible, which makes their brand seem generic as well.
3) Use Video Creatively
As you think about promoting your business on social media, don’t forget that video is a unique and impactful way to create awareness. The ability to communicate a brand’s personality in an entertaining and informative way makes video an ideal content marketing tool. Experiment with different types of videos that align with your company culture and brand identities, such as product demonstrations, behind-the-scenes work moments, or insightful tips. Be creative! If you aren’t sure where to start, try looking at other small businesses in your industry for inspiration—or ask around to see what types of videos have worked well for other companies in similar fields.
4) Challenge Yourself to Post Different Types of Videos
Running a successful business involves using marketing techniques and skills to spread awareness about your products or services. While social media posts are essential, using video platforms can give you great additional opportunities to connect with your audience. However, it’s all too easy to rely on one platform and avoid experimenting with others because learning how each one works best takes time and effort. If you want more exposure for your business, challenge yourself to experiment with several different video platforms and figure out which ones bring you more benefits. You might be surprised by how much difference that makes in terms of attracting new audiences and clients!
5) Add Hashtags as Commentary for Impact
To be clear, hashtags are a means to an end and not an end in themselves. Sure, using a few random hashtags may get you more tiktok likes on your post—but there’s no guarantee. However, use specific hashtags that relate to what you’re sharing (e.g., #digitalmedia, #socialmedia, etc.). It can significantly impact your engagement because people who use those hashtags will see your post and might choose to follow or connect with you. Try adding three or four relevant hashtags as commentary within each of your posts rather than at the end.
6) Optimize For Discoverability
Aside from being a fun way to create and share videos with your audience, Instagram is a compelling platform for building a personal brand. You can use hashtags to get your content in front of potential customers and gain new followers. Hashtags are beneficial when combined with an appropriate location tag – you may notice that many IG users will mention their location in posts, encouraging others interested in that area to follow them. Here’s a quick summary of some top TikTok Instagrammers: What separates these accounts from others is that each creator has cultivated his or her unique vibe, keeping fans coming back for more. So how do you do it? The most important thing is to find what works best for you!
7) Give Shoutouts to Partners inThe Main Feed
If you’re running a campaign and want to gain more visibility, getting your branded content in front of as many people as possible is wise. What better way than by getting featured on TikTok? It costs absolutely nothing to get yourself listed in some business listings, and you can even add an additional custom link or two so people can learn more about your brand. To start getting noticed, just tag partners whenever you upload a video related to them or their product (e.g., sporting goods, furniture stores). Not only will they see your video and potentially respond with a shoutout, but other users interested in what you have to offer will also be able to find out more about you from reading their responses.
8) Diversify The Way You Connect with Fans on The App
TikTok is a great place to connect with fans, but you’re probably using it in a very traditional way: uploading videos and hoping they do well. While the video will always be king on social media (at least as far as we can tell), we think that if you’re going to invest in a paid promotion on any platform, YouTube is best and TikTok comes in second. The app is still relatively new, and having a diverse selection of tools to reach fans will help you see results faster. Here are some examples of non-video ways to connect with your fans
Whether you’re a small one-person operation or a large enterprise, you can use TikTok to build your brand. Even if you’re already well-established, there’s always something to be gained from interacting with your customers in different and creative ways. So why not give it a try? You may find that your business—and profits—grow in ways you hadn’t anticipated!