Are you on the lookout for ways to grow your business? If so, you should consider using Google Ads Lead Form Extensions. Lead Form Extension is a feature that allows you to get and collect leads directly from your Google Ads.
It can be a great tool for growing your company, as it allows you to collect leads without requiring the user to click through to your website.
This post will discuss how Google Ads Lead Form Extension can help you grow your business. We will also provide some tips on using this feature to maximum effect.
What are Google Ads Lead Form Extensions?
Google Ads Lead Form Extensions are ad extensions that allow advertisers to include a lead form within their search and display ads. This extension can be added to an existing Google Ads campaign and is specifically designed to help businesses generate leads directly from their ads.
The lead form extension simplifies collecting user information, making it easier for potential customers to provide their contact details directly within the ad. Once users submit the form, their contact information is sent directly to the advertiser, allowing them to follow up with the lead to convert them into customers. This feature is especially helpful for businesses that want to generate leads quickly and efficiently from their ad campaigns.
How Can The Google Ads Lead Form Extensions Help You Grow Your Business?
Google Ads lead form extensions are a powerful tool that can help you grow your business in several ways.
- Lead Generation: Google Ads lead form extensions enable you to generate more leads and capture contact information directly from your ad without sending users to a separate landing page.
- Increased Conversions: By simplifying the conversion process, the lead form extension can improve your conversion rates, leading to a better return on investment (ROI) for your advertising spend.
- Better Targeting: With the ability to customize the form questions, you can collect relevant information about potential customers, allowing you to target your ads better and improve the relevance of your campaigns.
- Improved User Experience: By reducing the number of clicks needed to complete an action, the lead form extension can provide a more seamless and efficient user experience, making it more likely for users to engage with your business.
- Cost Savings: By reducing the cost of acquiring a lead, the lead form extension can help you save money on your advertising spend, allowing you to invest more in other areas of your business to drive growth.
How to Use the Google Ads Lead Form Extension?
Steps to use the lead form extension :
- Log in to the Google Ads account and select the Ad campaign to which you want to add the lead form extension.
- Click on the “Ads & extensions” tab.
- Click the blue “+” button and select “Lead form extension” from the dropdown menu.
- Choose a name for your lead form extension and select the type of form you want to create (standard or custom).
- Customize your form questions and add a headline and description that communicates the value proposition of your business.
- Choose the information you want to collect from users, such as name, email, phone number, or zip code.
- Set up a privacy policy URL that explains how you will use the information collected in your form.
- Review your settings and save your lead form extension.
- After your lead form extension is approved, it will appear automatically in your mobile ads.
- Monitor the performance of your lead form extension and optimize your campaign for better results by reviewing the data and making necessary adjustments.
Three Expert Tips for Using The Extension
If you’re looking to get started with the lead form extension, here are three expert tips to get the most out of it:
- Keep Your Forms Simple: To maximize the chances of users filling out your lead form, keep the questions simple and to the point. Avoid overwhelming users with too many questions or complicated language that may cause them to abandon the form.
- Tailor Your Forms to Your Goals: Your lead form should align with your campaign goals and the user’s journey. For example, include a phone number field in your form if your goal is to generate phone leads. Alternatively, focus on capturing email addresses if your goal is to build an email list.
- Follow Up Quickly: Once a user fills out your lead form, it’s essential to follow up quickly to show them that you value their interest. You can increase the chances of converting that lead into a customer by acting fast. Use automation tools to send personalized email responses or text messages to the user with the requested information.
In conclusion, the Google Ads Lead Form Extensions can help you grow your business in several ways. It can help you capture leads from potential customers, and it can also help you track leads and conversions. If you have further queries or questions, don’t hesitate to contact us.
