‘Saregama Classical’, Saregama India’s flagship mobile application which caters to the lovers and aficionados of Indian Classical Music globally will soon have a new program – Classical Studio. It will offer a unique mix of legendary classical music masters performing in the backdrop of India’s greatest monuments. It will help promote both Classical music and India’s monuments to people within and outside India, thus helping both culture and tourism of the country.
For this, Saregama recently shot with Ustad Shujaat Khan against the historical monuments of Delhi on the 9th of February’16.
Going forward, these videos, shot exclusively for Saregama, will feature artistes in exquisite outdoor locations including a number of historical locales of India. The videos will feature a unique blend of vocal and instrumental performances from prominent artistes such as Pandit Jasraj, Pandit Hari Prasad Chaurasia, Pandit Shiv Kumar Sharma, Ustad Amjad Ali Khan, Vishwa Mohan Bhatt and many more.
From the enchanting sounds of Hindustani to the mesmerizing vocals of Carnatic, the Saregama’s classical catalogue is a mirror of India’s culture and rich tradition of music through the years. Featuring the timeless music of some of India’s greatest legends, our unmatched catalogue of more than 10,000 tracks includes instrumental, vocal as well as new-age fusion music thus making it a fine blend of the past and present. It’s our endeavour to make a niche musical genre such as Indian Classical more accessible to a casual music listener and to make it more relevant to a wider audience via various digital and offline efforts.
According to Mr. Vikram Mehra, Managing Director Saregama India Ltd., “Being the custodian of the rare recordings of the doyens of the classical music fraternity we believe that the classical music lovers have found the answer to their yearnings in Saregama Classical App. What stands as a testament to the success of this product are the 1.1 lac downloads which happened in the first phase of the app launch. The response has been phenomenal and ‘Classical Studio’ will add another dimension to this multi-functional digital product and will bring the heritage of Classical Music along with the heritage of our great nation to the masses.”