On the occasion of 24th World Water Day, the ‘We Are Water Foundation’, an initiative of Roca launched a global awareness action- #NOWALKING4WATER. Supporting the global campaign, Roca brought #NOWALKING4WATER campaign to India that highlighted the importance of water for both- Urban and Rural India. As part of the campaign, a two days awareness drive was organized in the heart of the city- DLF Cyber Hub, Gurgaon that concluded on Wednesday.
Through this initiative, Roca sensitized masses about the life challenges of villagers for collecting water to meet their daily necessities and collectively pledged along with participants for #NOWALKING4WATER. On this occasion, Roca announced donation of a ‘Well’ to Garimakullapali B. village (District: Mamilapalli), Andhra Pradesh that will make water accessible to more than 190 families.
During the two (2) days activity, the brand organized an interesting and engaging simulation exercise for urban populace. Roca promoted the activation through mass media inviting participation. The activity involved participants carrying heavy pot filled with water across a broken bridge, thereby passing the experience of the villagers’ life and efforts that are put into for fetching water. This creative experiential engagement led to 321 participants pledging #NOWALKING4WATER to support the cause on completing the walk and further appreciate the precious water availability in the city.
Commenting on the initiative, Pau Abelló Pellicer, MD, Roca Bathroom Products Pvt Ltd. said, “Right to access clean water is every human’s right. Supporting ‘We Are Water Foundation’ global campaign #NOWALKING4WATER, we have endeavored to throw light on the importance of water in India too. We are thrilled with the response we received from urban participants in India. At Roca, we pledged for #NOWALKING4WATER and donating a ‘Well’ in Andhra Pradesh is a first step in this direction.”
ROCA’s ethos are perfectly captured in its brand essence: trust, innovation, practicality, value offerings and contemporaneity and is well aware of the importance of conserving and improving the surroundings by thinking today on how it wants to design your cleaner and better tomorrow.