New Delhi: Going by the brand’s philosophy of offering nutrition, ‘Nourish’, a leading food products company under the aegis of BL Agro, introduced ‘Cornflakes’ to its already existing breakfast cereals product range. The company has launched its Cornflakes range in three different flavors – Kesar Pista, Rose Almond, and Classic flavour, which completes the tasty and healthy breakfast meal. The product category is available at company’s consumer platform www.nourishstore.co.in, along with an extensive range of products by Nourish. Nourish Cornflakes is available in 250 grams packaging, priced at Rs. 90 for the classic flavour and Rs. 135 for Kesar Pista and Rose Almond.
Adding to its extensive range of Flours, Pulses, Rice, Oil & Ghee, Dry Fruits, Spices and Ready to Cook products, the newly launched cornflakes are rich in vitamins, cholesterol free with no added sugar, making it a healthier breakfast option. Endorsed by Shilpa Shetty, the brand envisages purity and perfection in its products whereby they are packaged in finely processed ways that ensures maximum nutrient retention.
On the product expansion, Ashish Khandelwal, Managing Director, BL Agro says, “The breakfast cereal market of India has been on the upward growth trend over the years, especially in the case of Tier 1 cities, which have premium buyers. Moreover, with the on-going pandemic, major shifts have been witnessed in customer behaviour with their increased preference for healthier ready to cook food options”.
“In today’s fast paced lifestyle, a healthy breakfast is an essential fuel for the day. With our new range of cornflakes, we intend to deliver a healthy, tasty, and easy to make breakfast option”, adds Ashish.
Further commenting to the portfolio expansion, Richa Khandelwal, Brand Spokesperson, BL Agro says, “The pandemic has led the discerning consumer to be mindful of the significance of healthy eating choices and Nourish’s newly launched cornflakes cater to this need. Whether one is looking for a high-fiber cereal or simply wants to enjoy a nutty fruity taste, the range of cornflakes offers something for everyone without compromising on nutrition”.