Mediasmart

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Business

Majority Indians spend 1 to 4 hours on Connected TV, over 66% people subscribe to more than 1 OTT app – Affle’s mediasmart India CTV Report 2021

September 8, 2021 Team Comments Off on Majority Indians spend 1 to 4 hours on Connected TV, over 66% people subscribe to more than 1 OTT app – Affle’s mediasmart India CTV Report 2021

  India: “India CTV Report 2021 – Mapping Connected TV (CTV) Viewership in India and the Opportunities for Brands” a report from mediasmart, an Affle company, highlights the changing media consumption patterns of the Indian […]

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World

Mediabrands partners with Affle’s mediasmart platform to strengthen its programmatic advertising offerings in Indonesia

November 20, 2020 team Comments Off on Mediabrands partners with Affle’s mediasmart platform to strengthen its programmatic advertising offerings in Indonesia

Mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to […]

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Business

Affle’s Mediasmart Platform launches its proprietary Audience Targeting and Household Sync technology on Connected TV (CTV)

October 26, 2020 team Comments Off on Affle’s Mediasmart Platform launches its proprietary Audience Targeting and Household Sync technology on Connected TV (CTV)

MediaSmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on MediaSmart for some time, this […]

Affle
Business

Affle to acquire Mediasmart, a mobile programmatic and proximity marketing company in Europe

March 3, 2020 Neel Achary Comments Off on Affle to acquire Mediasmart, a mobile programmatic and proximity marketing company in Europe

Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. Mediasmart provides advertisers, trading desks […]