American Express (NYSE:AXP) today announced a partnership with Games for Change to develop a mobile game designed to galvanize the public to volunteer in national parks. “Save the Park,” available for free on iOS and created through a $250,000 grant from American Express, complements the company’s multi-year, $5 million commitment to help the Department of the Interior achieve its goal of increasing community volunteers in national parks and on public lands to one million annually by 2017.
“Save the Park” features four characters who accomplish volunteer tasks in three different parks, challenging players to experience in a virtual environment the impact they can have on park conservation and stewardship. Embedded calls-to-action encourage players to explore real-world volunteer opportunities in national parks.
“American Express has a long heritage of building community service programs, and we are proud to partner with Games for Change to reimagine volunteer engagement in the digital age,” said Meredith Hahn, vice president, Corporate Social Responsibility, American Express. “To inspire and mobilize the next generation of volunteers we need a new set of tools, and we believe ‘Save the Park’ is a ‘virtual’ first step to converting game players into real-world volunteers.”
Founded in 2004, Games for Change is a nonprofit organization dedicated to the creation and distribution of social impact games that serve humanitarian, social and educational efforts. “Games for Change shares an affinity with American Express in the importance of gaming in the advancement of society,” said Susanna Pollack, president, Games for Change. “Through our partnership, we are excited to mobilize a new generation of volunteers to preserve and revitalize America’s treasured natural parks.”
“Volunteering is one of the best ways to get up, get out and find your park,” said National Park Service Director Jonathan B. Jarvis. “With more than 400 parks across the country that protect and preserve America’s landscapes, culture and history, we can’t do it alone, and volunteers serve important roles in many of our national parks. We thank American Express and Games for Change for supporting our efforts to inspire a new generation to serve our parks.”