Kavitta B Bedi, is the founder and CEO of JBC INC (Just Because its Children), where she brings in broadway theatricals from overseas for children and family audiences all across India. The repertoire of shows includes Barney Live, Spiderman Live, Noddy Live, Jungle Book Jive, Geronimo Stilton Live etc. These shows have been done in New Delhi, Mumbai, Bangalore, Kolkata, Dubai, Singapore, etc.
An entrepreneur at heart, she is also an angel investor with investments in Tech Startups across Crowd Funding, Food Tech, Supply Chain, Health Tech and now Ed Tech. An alumna of Lady Shri Ram College and a specialist of Marketing Management from the Times School of Marketing, Kavitta’s corporate career includes heading communications for the British Council in India and being a part of the brand management team at Daewoo Motors. She is a spousal member of Young Presidents Organisation (YPO).