Founded in 2020 by Nayanika Kapoor and Kaashni Kapoor, Lemon Media Company is a full-service digital marketing agency focused on creating real connections between brands and their audiences. The Kapoor sisters built the company with a vision to move beyond numbers and clicks, prioritizing authentic engagement and impactful storytelling.
In this exclusive Q&A, Nayanika and Kaashni Kapoor share their journey, insights, and future plans for Lemon Media Company.
1. What inspired you to start Lemon Media Company?
Nayanika Kapoor: The pandemic sped up the digital shift, and I saw a chance to create something meaningful. With a few years of experience in digital marketing and production, I wanted to help brands connect with audiences in a real way. Kaashni Kapoor: My background in PR and management made me realize there was a gap in brand storytelling. We wanted to build campaigns that truly resonate with people.
2. What makes Lemon Media Company different from other digital agencies?
Nayanika Kapoor: Unlike many agencies that outsource key tasks, we do everything in-house: content creation, photography, videography, branding, SEO, and paid marketing. This ensures top-notch quality and consistency.
Kaashni Kapoor: This approach also allows us to maintain better control over deadlines and brand messaging, making each campaign seamless.
3. How do you measure a campaign’s success?
Kaashni Kapoor: Success isn’t just about clicks or impressions. We focus on engagement, audience interaction, and brand recall. We track real-time data and adjust strategies to align with long-term goals.
4. What role does creativity play at Lemon Media Company?
Nayanika Kapoor: Creativity is our foundation. We brainstorm fresh ideas, push creative boundaries, and develop interactive campaigns that stand out.
Kaashni Kapoor: Our team includes photographers, designers, videographers, and marketers who collaborate from the start to ensure everything flows together smoothly.
5. How do you retain and attract clients?
Kaashni Kapoor: Strong relationships, clear communication, and consistent results. Most of our clients return because they see real growth and value our hands-on approach.
6. What challenges have you faced?
Nayanika Kapoor: Working with Gen-Z clients can be tricky—they’re creative but often lack professional discipline. We’ve worked on setting clear processes and expectations.
Kaashni Kapoor: Scaling a company means balancing creativity, operations, and finances. It’s a learning process, but it has made us stronger.
7. What are the future trends in digital marketing?
Nayanika Kapoor: Personalization, authenticity, and community-driven marketing are the future. People want genuine brand interactions.
Kaashni Kapoor: AI, AR/VR, and immersive content will play a big role in shaping brand engagement.
8. What advice do you have for young women in digital marketing?
Kaashni Kapoor: Go for it! Believe in your vision and stay committed. Passion and adaptability are key to success.
9. What’s next for Lemon Media Company?
Nayanika Kapoor: We’re looking to collaborate with bigger brands, grow our team, and take our storytelling expertise to the next level.
Kaashni Kapoor: Innovation is our priority. We aim to redefine digital marketing by helping brands build
deep, long-lasting relationships with their audience