ace turtle Launches First Toys“R”Us store in Bengaluru

ace turtle Launches First Toys“R”Us® store in BengaluruBengaluru, March 28th, 2024ace turtle, India’s leading technology-native retail company today launched Bengaluru’s first ToysRUs® store at Bhartiya Mall of Bengaluru. This marks a significant step in ace turtle‘s strategic plan to expand ToysRUs presence in India, with a commitment to launching 12 stores in 2024. ToysRUs® currently has two operational stores in the country, which includes the retail store in Hyderabad, that marked the return of the brand to India, and the recently launched flagship store in Mumbai. 

Located in the integrated township of Bhartiya City near Hebbal in Bengaluru, the new store, sprawling across 6,200 sq. ft, offers unmatched toy shopping experience by offering convenience and accessibility to children and families. The store offers an extensive collection of top international brands such as LEGO, Hasbro, Mattel, alongside beloved Indian brands like Playshifu, Funskool and Winmagic. Kids of all ages can experience the magic of playing with interactive elements throughout the flagship, photo-op with Geoffrey the Giraffe, and branded experiences from top toy brands.

Commenting on the launch, Nitin ChhabraCEOace turtle, said, “We are thrilled to bring ToysRUs® to Bengaluru with the opening of our new store at Bhartiya Mall. The expansive store extends beyond a simple shopping destination; it will serve as a comprehensive recreational space for children and families, offering a wide array of toys that cater to various interests and age groups. We offer the signature ToysRUs® shopping experience that is a benchmark globally for over 70 years. We believe there is tremendous potential for organized toy retailing in India given the fast-growing customer base. The expansion of ToysRUs® will contribute to the Government of India’s “Make in India” initiative by accelerating toy manufacturing in the country.”

“Bhartiya Mall Of Bengaluru is delighted to welcome the first store of ToysRUs® in Bengaluru” said Arjun Aggarwal, Vice Chairman & MD, Bhartiya Urban. “This iconic brand brings a world-class shopping experience for children and families. We are confident that it will be a favorite destination for children and parents alike. This collaboration aligns perfectly with our commitment to providing diverse and exciting options for our patrons, further enhancing the vibrancy and appeal of the mall,” added Aggarwal. 

In June 2021, ace turtle entered a joint venture with the Flipkart Group’s Wholesale Entity in India to acquire the license of ToysRUs® in India. In March 2023, ace turtle unveiled India’s first ToysRUs® retail store in Hyderabad which has received phenomenal response from customers. In December 2023, ace turtle launched the flagship store of ToysRUs® at Linking Road in Mumbai which is India’s largest high-street toy store. Additionally, customers across India have been shopping for their favourite toys from the online store.