AgriBazaar becomes the first online agri-trading platform to have its in-house virtual payment solution – agripay

Mumbai: 2nd December 2021: Agribazaar, India’s leading full-stack agritech player has revamped its virtual payment solution platform agriPay to provide additional security and enhanced convenience to users (buyers and sellers) while transacting on the platform.

Amith Agarwal, Co-Founder&CEO, AgriBazaar

Trading on AgriBazaar involves an earnest money deposit (EMD)/security deposit (SD) by both parties – buyers and sellers – to ensure nobody backs out amidst the trading process, thus making user experience more seamless. Users can simply park in their money in the agriPay account and utilize it for making multiple trade transactions.

Users will get immediate refunds if the trade fails due to any glitch or other reasons. The idea to launch this platform is to build trust among users and empower them to transact effortlessly. Through agriPay, they can also track these transactions anytime, thereby enjoy greater efficiency and transparency throughout the transactions. The best part is, agriPay is free of cost and ensures high transactional accuracy with the error rate as low as 0.00008%.

Commenting on the same, Amith Agarwal, Co-Founder & CEO of AgriBazaar said, “India has seen a rapid uptick in the digital payments vertical, even in the agriculture sector. It is fast, secure and most importantly, prevents users from visiting banks physically. Using the AgriBazaar app, users can seamlessly add money to their agriPay account instead of sharing bank or card details. We hope this solution transforms the traditional payments mechanism into a one-stop payment avenue that enables both buyers and sellers to carry out transactions more seamlessly with highest safety and security.”

Recently, AgriBazaar has also launched its new UI with new features, allowing users to create, explore or bid in trades more conveniently. For instance, users can now create trade with three easy steps, perform settlements automatically, sell crops with zero broker interference, track goods in real-time, access warehouse facilities in a jiffy, get quick updates on daily mandi prices, and widen their reach to bidders at once. With unique features like these in place, AgriBazaar is revolutionizing the overall agriculture sector in India, benefitting both farmers and end-users at every point possible.

About AgriBazaar

AgriBazaar is India’s largest agri-tech marketplace, channelizing all its energies to empower farmers with the latest tools at attractive prices. The digital platform not only provides access to agricultural inputs, such as fertilizers, seeds, planting materials, and equipment but also strives to equip farmers with adequate information on the quality and best practices of the products they buy. AgriBazaar offers valuable insights into the incorporation of sustainable farming practices through organic inputs. They have also developed advanced technologies to offer real-time crop advisory with farmers, leveraging Big Data. They analyze historical weather data and share real-time farming advice.

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Neel Achary is the editor of Business News This Week. He has been covering all the business stories, economy, and corporate stories.