30th September, 2022: SCOPE, a new-age holistic platform for budding entrepreneurs, venture capitalists, investors and industry experts, is back with SCOPE TALKS, a highly acclaimed series that has become a hit among emerging entrepreneurs due to the depth of knowledgeable insights it provides. The platform has recently conducted the sixth session of ‘SCOPE TALKS’. Hosted by Appalla Saikiran, Founder and CEO of SCOPE, the session revolved around ‘Debunking Myths About Personal Branding’ and invited Amelia Sordell, Founder of Klowt, a London-based Personal Branding Agency, appeared as the guest.
The session clarified several misconceptions and emphasised that personal branding isn’t an ego-driven activity. Amelia highlighted that personal branding is a strategic marketing branch—an approach to attracting talented employees, winning top-tier clients, and accelerating business growth. As an entrepreneur or a business leader, an individual would want to be recognised as the authority in their respective fields or an employer of choice. An entity that others consider a benchmark for fame and fluency. This is branding— simple and straightforward.
She further claimed that given that the entrepreneurial ecosystem has undergone multiple changes in the last few years, corporate jargon has taken over these marketing nuances. Due to this, many respectable marketable ‘gurus’, consultants and suppliers let the personal branding concept be swept under the rug. Having said that, new-age entrepreneurs and experts are again bringing this subject to the mainstream, and this session aims to give a much-needed push to this trend.
The highly anticipated show also traced the journey of Amelia and her experiences with the personal branding universe in-depth. She reiterated the importance and relevance of personal branding in the realm of business, something all entrepreneurs, budding or established, should understand.
Appalla Saikiran, Founder and CEO of SCOPE, said, “SCOPE TALKS is an immensely beneficial series that can provide much-needed insights about the ever-evolving entrepreneurial ecosystem to attendees. We were thrilled to have Amelia, an established entrepreneur, as a guest. She provided us with an opportunity to share and gather several interesting insights. Her professional journey is filled with milestones that are inspiring, to say the least. Her interpretation of the ‘Personal Branding’ universe is nothing short of an eye-opener. I am optimistic that listeners must have received detailed information about this unique marketing approach and will be able to take advantage of the same in the near future.”
SCOPE has conducted five sessions with startup maestros such as Hina Dixit (AI and Metaverse) and Kanika Tekriwal (Founder of JetSetGo). The series has received enormous traction from the startup community due to its indispensable focus on gaining clarity and debunking myths surrounding the entrepreneurial ecosystem and its principles.