New Delhi, 05th August 2024: Anmol Industries Limited (Anmol Industries), a leading packaged food company, has launched second edition of its much-acclaimed initiative, ‘Anmol Kalakaar, ‘dedicated to celebrating the unsung artists.
The initiative has returned with the aim to celebrate artists from all over the country. It features Radhamadhab Panda, a Graffiti Artist from Bhubaneswar, the capital of Odisha. Panda had been striving to leave his mark and tell a story on the walls of Bhubaneswar for a long time. Thanks to the initiative, ‘Anmol Kalakaar’, his dream became a reality with his wall art and murals adorning the city.
While Panda has witnessed a vibrant transformation it seems the history and culture of the city have found a new way of speaking through these Murals. Thus, the initiative ‘Anmol Kalakaar’ is focused on bringing to light the works of artists like Panda, whose remarkable journeys often go unnoticed.
Mr. Aman Choudhary, Executive Director Marketing of Anmol Industries Limited said, “Anmol Kalakaar is our effort to appreciate the artists who often remain overlooked despite their incredible contribution. The inherent message of this campaign is to make people acknowledge and remain grateful to unsung artists from various fields and regions.”
While Season 2 of ‘Anmol Kalakaar’ celebration continues, the first season paid homage to the artists behind Durga Puja. Comprising the idol makers, dhakkis and the electricians these artists create masterpieces during the festival. Considering that art and culture are the essence of our nation, the ‘Anmol Kalakaar’ is a tribute to the gifted individuals who contribute to these ancient art forms and the traditions. Stay tuned for more episodes and videos celebrating these remarkable contributors.