Bonn Group of Industries, a leading and trustworthy FMCG brand in the food products, today announced the launch of their new AD FILM campaign Khayal Apno Ka. Through this campaign, created by Pitamaas, Bonn Group intends to draw more attention to its core value of timeliness, personal care and connecting people in a striking, unconventional and appealing manner.
The film tells the story of an old chaiwallah and a delivery guy, whose determination and concern for his consumers are exemplary. Set in the snow-clad hilly terrains of an isolated locality, the commercial tends to make the audience feel nostalgic, while also reinforcing its core proposition, and leaving a smile on their faces. This, coupled with brilliant performance and likeable on-screen presence of the actors, successfully drives the point home.
Introducing the new campaign, Mr Amrinder Singh, Director, Bonn Group of Industries, said, “Bonn Group is considered one of the most reliable brands when it comes to food products. Through the campaign, we wish to put emphasis on Bonn Group’s products, which are amongst the largest selling breads, biscuits and buns in the country. We are thankful to our factory workers and the delivery personnel for their continued patronage and extra-ordinary dedication to the brand despite the extreme conditions. We are extremely hopeful that the AD FILM campaign will help us building a greater brand connect with our end users.”
The AD FILM has been conceptualized by Pitamaas. Talking about the simple yet very powerful and relatable campaign concept, Mr. Ritaz, MD said, “Either breads, buns or biscuits are essential components of our first meal of the day. It’s a common story of every household. We all eagerly wait for our bread delivery guy every morning. We had a very interesting brief which was single mindedly emphasized on the brand’s core values. We took this as an opportunity to humanize the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”
The AD FILM is being aired across multiple GEC channels and will be a part of Bonn Group’s 360-degree integrated campaign supported by print, outdoor and below the line activation.
