Delhi Metro saw a surge in unique and humorous reels following Amazon miniTV ‘s takeover. Commuters enjoyed special station announcements, adding a fun twist to their daily journeys. From ‘Agla station Kashmiri Gate, line change karte karte cardio karne yaha utre’ and ‘Agla station Janpath, bahiya theek theek lagao sunne ke liye yahan utre’ to ‘Agla station Moolchand, fitness lovers garma garam parathe khane yahan utre’, each announcement ended with ‘Aur Dilli ke asli rang dekhne ke liye watch Jamnapaar on Amazon miniTV for free’. By celebrating these beloved aspects of Delhi, the campaign resonated with the local commuters on a personal level while encouraging them to watch Jamnapaar on Amazon miniTV for free. The reels of these announcements quickly gained traction, going viral on social media with an engagement of more than 10Mn while portraying Delhi’s rich culture and vibrant life, inviting viewers to explore the city through the lens of the show. A lot of these pages were seen sharing the quirky videos that drove WOM for the show via this integration.