National, 13th December 2024: Haldiram’s, one of India’s most trusted brands in the Indian culinary landscape is synonymous with quality products that cater to every Indian palate. Till now, it comprised various dairy-based sweets such as Chamcham, Burfee, Rasgulla, Milk Cake, etc. Adding to its collection, Shrikhand will be a new sugar-free variety with a delightful blend of rich, creamy texture and signature flavors.
Made with high-quality ingredients, this guilt-free indulgence is perfect for dessert lovers. The traditional and widely consumed dessert in Gujarati & Maharashtrian cuisine is priced affordably in a 250 gm package. The widely consumed is currently available across multiple locations, including in Amravati, Chandrapur, Yavatmal, Akola, Buldhana, Gadhchiroli, and Gadhchandur in Maharashtra Region, Adilabad of Telangana, Seaoni-Chhindwara, Mandla, Irarasi, Sarani, and Jabalpur in Madhya Pradesh Region & Raipur and Durg-Bhilai in Chhattisgarh.
Speaking about introducing the latest product, Mr. Sushil Agarwal, Director of Haldiram’s Food International Pvt. Ltd., said “For over 80 years, our brand has been known for traditional taste and age-old recipes. The same recipes, the same taste, and the same quality have run through each product, whether it’s a packet of nankeen or a box of kaju katli – something that we take pride in. With our sugar-free Shrikhand, we want to cater to every Indian palate and maintain the same level of satisfaction they got while trying our other desserts.”
With the introduction of Shrikhand, Haldiram strives to blend tradition with innovation to cater to evolving consumer’s tastes and preferences. Its new launch contributes to keeping Haldiram’s name rising to new heights in the Indian market while retaining a familiar and trustworthy place in the hearts of its customers.