iFFALCON Forays into Home Appliances Segment: Soon to Launch its First Washing Machine


New Delhi: If you are someone waiting to buy a new washing machine during this festive season, wait a tad more! iFFALCON by TCL is venturing into the home appliances segment, soon to introduce its first front-loading washing machine, sporting LED display.

Along with the digital display, the washing machine will also provide an auto error diagnosis to support its customer with a hassle-free washing experience. The main aim of the brand is to capture the market of complete home appliances, after a successful launch of QLED TVs and smart AC; this is a strategic move by the brand to ensure a competitive edge in the industry.

Commenting on the launch, Mike Chen, General Manager TCL India, said, “India has always been an exceptional business hub for our products, including our advanced QLED Smart TVs. All these years since our entry into the Indian market, we have catered well to our customers by offering them advanced technologies while keeping affordable price points. We hope the same from our washing machine addition to the portfolio and expect to drive significant consumer traction post the launch of this new category product. We will soon officially launch the product and reveal the price along with other features.”

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Neel Achary is the editor of Business News This Week. He has been covering all the business stories, economy, and corporate stories.