iMARS Communications provided communication support for small and medium-sized businesses of Novosibirsk region on China International Organic and Green Food Expo 2019 in Shanghai, China. During the exhibition, iMARS will develop Novosibirsk region booth project, organize meetings and negotiations with foreign partners, representatives of public authorities and business of China and business program.
According to the Head of iMARS ChinaAlexander Kazyukhin, correct positioning of the product in overseas markets allows distancing themselves from competitors and provides loyalty of customers. In China, in addition to indicating the origin of all imports, emphasis must be placed on other value of the products for customers. It is important to note that in China concept of healthy eating, perception of ingredients and treatment of organic food differ significantly from other parts of the world. Therefore, participation in the largest exhibition organic and healthy food is an important step towards entering the promising Chinese market and business development of the Novosibirsk region.
China International Organic and Green Food Expo is the largest organic food industry Expo in China, which had been successfully held for 20 times, the first half-year in Beijing, the second half-year in Shanghai with support from the Ministry of Commerce of the People’s Republic of China. The exhibition will include organic food, fruit and vegetables, vegetable oil, meat, milk, seafood, natural drink, wine, baby food, as well as technologies and components for the processing of food and drink, technologies of handling and packaging. The event took place on 28th-30th August at the Shanghai New International Expo Centre (China).
In 2017 iMARS has opened an affiliated company in Beijing, China. In 2018 communication group has signed an Agreement on cooperation with China International Public Relations Association (CIPRA). Nowadays among the iMARS China projects – organization of advertising and information campaign for the promotion of China Southern Airlines in Russia, organization of alcohol-production market’s marketing research in China for JSC Tatspirtprom, organization of business activities in Shanghai with the participation of the Russian business mission in China International Import Expo 2018, the Plenary session about interregional cooperation of Russia and China and sessions, focusing on promotion of Russian tourism potential.
