Milwaukee, WI, February 25, 2025 — JEM Wellness Brands announces that their Crunch Fitness locations across Milwaukee, in partnership with The ABS Company and Seca Tru, will host ABS & ASSETS: Heart Strong & Spring Break Ready on February 26-27, a two-day fitness event aimed at raising awareness about the connection between core strength and heart health while providing free access to state-of-the-art training equipment and body composition assessments.
As part of Heart Health Month, this event will offer free fitness demonstrations of The ABS Company’s advanced abdominal and glute training machines. Additionally, new members will have the opportunity to participate in the Crunch 1 Kickoff, a guided fitness introduction to jumpstart their health journey, and complimentary body composition scans with the seca TRU system, providing participants with a data-driven assessment of their body fat percentage, muscle mass, and overall health metrics.
Public Health and Community Impact
Recent data shows a surge in consumer interest in core and glute training, with over 10 billion online social searches in 2024 for exercises targeting “abs” and “glutes” as keywords. This trend underscores the growing demand for workouts that enhance strength, performance, and aesthetics, reinforcing the importance of events like ABS & ASSETS in providing expert guidance backed by science and cutting-edge fitness solutions.
In a recent study by Mintel, consumers cited weight management as their biggest concern and the motivation for losing/managing weight as:
· 57% To feel more confident in my appearance
· 57% To live longer
· 57% To avoid health risks associated with obesity
· 54% Fitting into my clothes
· 47% To increase my mobility
· 46% To be more accepting of my body
· 41% A health condition
· 34% To be more active with others
· 17% The concern of my family/friends
Additionally, according to the American Heart Association, cardiovascular disease remains the leading cause of death in the United States, with physical activity playing a critical role in prevention. By integrating core strength training with heart health awareness, Crunch Fitness aims to provide the Milwaukee community with practical fitness solutions that contribute to long-term health benefits.