Leading male grooming and lifestyle brand, Beardo has become a global force to reckon with in the space of grooming and styling in the past 5 years. Beardo has always left big footsteps to be followed. In line with this philosophy, the brand launched “ India’s Next Beardo” a user-generated Instagram run campaign as an ode to all the dashing beardos in the country for whom there is a distinct dearth of pageants and talent hunts to showcase their Beardo-ness.
An esteemed panel of judges – Vishal Singh, Founder & President – Bharat Beard Club; Rohit Khandelwal, an ex- Mr World, Actor & Influencer; Daena Sethna, Celebrity Stylist to Shah Rukh Khan and Meghna Mehta, Head – Branded Content, Collective Artist Network shortlisted 24 participants from thousands of entries that received. The audience was also involved, as they voted for who they wanted as “INDIAS NEXT BEARDO”. Six finalists per category were then handed unique reel challenges leading to the grand finale.
The victors of this contest were Beardos from all walks of life. Aditya Natha the winner of India’s Next Beardo is an engineer and model. On winning the title he said: “I have always felt my beard was an extension of my personality. Winning the title feels “on top of this world” and is a constant reminder that extraordinary things can happen to people.” He is to receive a modelling contract with the brand and all are set for a lifetime of pride!
In addition, the 4 category title-holders are multi-talented Ishan Gumber for Mr Sexiest Hair, the dapper Anmol Zadoo as The Beard God, fitness enthusiast Sagar Salunkhe for Mr Hot Bod, and drool-worthy Rishabh Sharma as Mr Good Looks-Looking good is in the DNA of a Beardo; regardless of where they are from.
Talking about the vision of the brand Sujot Malhotra, CEO at Beardo said, “Beardo has always been championing men in all walks of Life. While women have always had pageants of all sorts, very few platforms are available to men to showcase their charm. As the rules of the gender game become more fluid, we felt there was a need for us to lead the narrative with an online ode to men who are blessed with great looks & great beards, thus was born “India’s Next Beardo”. Given the overwhelming response the first edition received, we see this becoming an annual property over coming years”