‘More Than Food’, exploring the wonders of European cuisine with the European Union and Chef Ajay Chopra

Ms. Maria Fladl, Trade Affairs Manager in the Delegation of the EU_ Chef Ajay Chopra, Campaign Ambassador, More Than Food, at the virtual tasting event for Mo

New Delhi, 25th February, 2022: The European Union and one of India’s most renowned chefs Chef Ajay Chopra together decoded the wonders of European gastronomy as they hosted a one-of-a-kind tasting event. Anchored by the EU Delegation to India and Chef Ajay Chopra, Ambassador for the More Than Food campaign in India, the exclusive event marked the launch of European Union’s More Than Food India campaign. The experiential was created to bring to life and give the audience an opportunity to explore the diverse range and vast variety of ingredients and agricultural products of the European Union.

The session began with a brief introduction by the EU Delegation to India, which walked the attendees through European food’s heritage, the rich culture of Europe, and the great stories behind every ingredient and highlighted the authenticity, quality, safety and sustainability of European food and beverages. Following the introduction, renowned Chef Ajay Chopra, ambassador for the More Than Food campaign in India, hosted a LIVE ‘Do-It-Yourself’ grazing board session. The participants were sent a DIY preparation kit including some amazing food products from the EU prior to the event. The kit was curated by the Chef who introduced each ingredient, its origin and the best way to consume it which made this session a complete, immersive experience.

Talking about the campaign, H.E. Mr. Ugo Astuto, Ambassador of the EU to India and Bhutan, claims, “With a partnership of over 60 years, both India and the EU have maintained robust strategic relations. The More Than Food campaign is a step towards strengthening this alliance by increasing awareness about EU’s agricultural produce. All European produce is reinforced by vigorous food safety regulations, guaranteeing authentic, high quality, sustainable and safe products being exported all over the world. We want to bring the best of European food & beverages to India, and we hope the Indian market will enjoy the rich ingredients from Europe.”

Speaking about the event, Chef Ajay Chopra, Ambassador for the More Than Food campaign in India said, “I am extremely honoured and delighted to be a part of European Union’s More Than Food India campaign. The European ingredients truly embody the richness and diversity of the European culture. The More Than Food India series will give the audience a chance to explore this richness and vast variety of European ingredients. This unique virtual tasting that we hosted with importers, distributors and our audience from the HORECA sector allowed us to showcase how they can enjoy these products, knowing that they are truly authentic, of excellent quality, sustainable and safe to consume. We had an exciting ensemble of products from the European Union, which truly highlighted and brought alive the authentic heritage of the European food culture. It was good to see how the audience created beautiful grazing boards with some of these amazing European ingredients.”

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Neel Achary is the editor of Business News This Week. He has been covering all the business stories, economy, and corporate stories.