Chennai: Global hospitality technology company, OYO, today introduced an improved flagship patron-facing app – CO-OYO. The prominent additional capabilities possible through the relaunched app enable patrons to design and run their own promotional programs such as Discover Sale (to attract new customers to their hotels), and Flash Sales (empowers independent local hotels to run their own offers), among others.
The upcoming festive season is pegged to drive high demand across the country and cities like Kolkata, Bangalore, Hyderabad, Delhi, and Chennai are expected to lead the demand curve. Among leisure destinations, Goa, Puri and Visakhapatnam are already witnessing a high influx of tourists. This confidence comes at the back of significant demand for forwarding bookings ahead of the Diwali, Christmas, and New Years holidays. Chennai witnesses a surge in bookings during the festive season, as festivities are celebrated in the full-swing beginning from Navratri pooja to Diwali as more consumers head back home to be there with friends or family or plan to vacation out with their friends. During the peak travel season, the ability to drive personalized promotions at a local level benefits independent hotels to increase occupancies and support revenue maximization. For instance, a hotel in close proximity to a Diwali Puja temple can adjust its pricing to optimize prices per room owing to high demand, whereas, a hotel located further away from the temple can roll out handpicked offers to attract more consumers.