The multiple policies for “green growth” and “digital infrastructure ” expressed by the Finance Minister in the budget speech is a welcome announcement for the consumer durable industry. This would promote the adoption of greener technology products and help in the commerce of older products in a sustainable manner to create a positive impact on the environment. Companies that have invested in building a digital infrastructure around this could get benefitted from the support from the government. Benefits announced for start-ups to carry forward losses from 7 years to 10 years is also an encouraging step towards atma nirbhar bharat. Alok Mathur, co-founder, and CEO of Digi2L.