Telangana, June 2021: Sid’s Farm, a premium dairy brand based in Telangana which delivers pure dairy products announced that the company performs 27 tests based on FSSAI (Food Safety and Standards Authority of India) legal standards of milk and milk products. With a huge presence in Hyderabad, Sid’s Farm aim to provide the millennial consumers with the purest form of milk that has No Hormones, No preservatives, No Antibiotics. The brand has a presence in 100 stores across the regions & ecommerce platforms like Bigbasket, Amazon, flipkart etc.
The milk on a daily basis undergoes Physical testing, chemical testing and Microbiological testing. These tests rule out any common additives that are used in the market such as fat and Solids-Not-Fat (SNF), urea, sugar, maltodextrin, antibiotics, ammonium compounds, pesticides, toxic chemicals and bacterial contamination. Moreover long-term exposure to such impure milk is a health threat which is particularly important as milk is a staple in most Indian households, especially those with children. Therefore, it is important that a correct message about milk safety should be communicated to the public.
Dr Kishore Indukuri, Founder & CEO – Sid’s Farms said, “The tests are conducted in state-of-the-art facilities to establish that No hormones, preservatives, or adulterants from procurement till delivery have been used. The Indian consumers most of the time are drinking chemicals and Sid’s Farm want to provide the alternative. We have seen that informed consumers are ready to pay for healthy food, quality inputs and look to capitalise on that market only.”
“We want to benchmark quality as the main USP of the milk and any other product that we bring to the market. Our target consumers have been enjoying the purest form of milk & other products and aiming for 10 percent market share in Hyderabad by 2025 using quality milk as the alternative to established brands,” Dr Kishore Indukuri said.
Testing, Certification, Standardisation and Quality will be ruling the consumption of milk as consumers are becoming aware of the different type of contaminations that happen in the dairy industry. Sid’s Farm aims to provide the purest quality milk to the consumers and work extensively by proactive maintenance and optimization of production and logistical chains, such as robotic milking machines and processing and packaging line automation reinforced by sensors for rapid chemical and microbial analysis with improved and real-time data management. Sid’s Farm stand for Quality and it aim to stand out among Dairy companies of India.
About Sid’s Farm
Sid’s Farm is a premium dairy brand based in Telangana and was established in the year 2013. Sid’s Farm aims to provide families and communities with pure, healthy, adulterant-free milk and milk products. Sid’s Farm product range includes whole cow’s milk, whole buffalo’s milk, skim milk, cow’s butter, cow’s ghee, buffalo’s butter, buffalo’s ghee, cow’s curd, buffalo’s curd and paneer.
Sid’s Farm is the vision of Dr. Kishore Indukuri, an IIT Kharagpur and University of Massachusetts Alumni. The brand has grown manifold and has been achieving 100% YoY growth for the past few years. Currently, the company serves about 10,000+ customers daily on a subscription basis
