The Future and Growth of The Indian Power Back-Up Market

By Mr. Pranesh Chaudhary, Founder & CEO ZunRoof Tech Pvt Ltd

Current Market Size and Predictions:

2020 Turnover = INR ~350 Billions
2023 Expected Turnover = INR ~500 Billions

Products Segments:
1. Diesel Generator
• Occupies ~25% of Indian power backup market
• Demand from Telecom (utilizes 40% of production), construction, hospitality industries
• CAGR (Compound Annual Growth Rate) of 8.1%

2. UPS
• Occupies ~20% of Indian power backup market
• Prime demand for IT sector
• CAGR of 11.97%

3. Inverter
• Occupies ~50% of Indian power backup market
• Demand for power backup solutions across residential, commercial and industrial sectors
• CAGR of 9.33%

Gurugram May 25th, 2021: With the government’s initiatives to expand electrification rates all across India, technological developments, and overall economic growth, the energy demand has skyrocketed. After fulfilling the needs of electricity, relying on uninterrupted power to run critical systems has become mandatory. So, as a result, the Indian Power Backup Market is also spreading its roots in the economy. By the year 2023, the Indian Power Backup Market is presumed to cross INR 500 billion.

Power Backup Market can be broadly segmented into three fields:
1) Diesel Generators
2) UPS and
3) Inverters

The Diesel Generator occupies 25% of the Indian Power Backup Market and shows CAGR (Compound Annual Growth Rate) of 8.1%. The telecom industry is the critical driver for diesel generators, occupying more than 40% of the installed base. The construction and hospitality industries come next.

The UPS market occupies 20% of the Indian Power Backup Market, showing a CAGR of 11.97%. Growing investments and the rapid development of the IT sector have contributed to the boom in the UPS market. Inverters occupy almost half of the entire Indian Power Backup Market, showing a CAGR of 9.33%.

Indian inverter market is expected to reach INR 280 Billion by 2023. Demand and growth in the inverter market can be attributed to the requirement for power backup solutions across residential, commercial, and industrial sectors. Considering the advantages provided by inverters, they are no more luxury products; they become necessary. Based on inverter type, central inverters represent the most prominent segment, holding the largest market share. Prime reasons are the advantages offered by these inverters: high efficiency, low cost, credibility, and easy installation. String inverters and others follow central inverters.

Talking about the advancement in technology, trends regarding inverter and UPS systems shift towards solar-based solutions. Solar-powered inverters come with a separate solar charge controller to regulate the power from solar panels. And the UPS system is equipped with two inbuilt chargers -the grid charger and solar charger, to provide an instant power supply during power failures.

Nowadays, IoT (Internet of Things) has raised expectations of enhanced intelligence from inverters and UPS systems. Rather than being standalone devices, these systems operate in close connection with an intelligent network. IoT systems alert consumers about impending problems in advance, enabling preventive maintenance and caters ease in operations.

Plus, the third-party maintenance feature allows maintenance services 24/7 via remote monitoring. With such elevations, inverters today are added with attractive looks and intelligent features like intelligent connectivity and an app that shows the status of the inverter, battery status, remaining backup, etc.

ZunSolar aims to capture this vast inverter market in the coming years. ZunSolar has brought forth many solar products, including several solar combos, at a very affordable range to compete in this market with a focus on price and quality. The main objective is to liberate the common man with humble backgrounds, residing in villages and small towns from the huge electricity bills and provide light to every household.

The government’s initiatives to expand the electrification rate in India, coupled with technological developments, are further expected to positively influence the Indian inverter market in the coming years. We are hoping to serve this market for years to come.


About The Author

Pranesh Chaudhary
Founder and CEO – ZUNROOF TECH
Pranesh Chaudhary is the Founder and CEO of ZunRoof Tech Private Limited, India’s leading Home-tech startup company that has pioneered to fulfill the supply and demand of electricity. Pranesh founded the company in 2016 with his long-time close friend Sushant Sachan, the Chief Research Officer at ZunRoof. Pranesh being an expert in Direct to customer domain and Sushant with expertise in the solar field, married two of their respective strengths to solve two problems: demand and supply of electricity by building a marketplace for solar rooftop installations and an IoT-based automation solution. Prior to founding Zunroof, Pranesh had worked at the Essex Lake Group, London and Capital One, Bangalore as a Management Consultant. He has acquired years of experience in the domains of Risk Analytics & Management, Marketing & Acquisitions Strategy, Customer Segmentation, Expense Re-engineering and Operations Management.

About ZunRoof

ZunRoof is a home-tech company, powered by a mix of Image Processing, Virtual Reality, IOT and Data Analytics. They are solving energy issues of India by using un-utilized rooftops for solar, and by providing sense and control of every appliance in one’s house through in-house developed IoT-enabled hardware and accompanying apps. The company was founded in June 2016 by Mr. Pranesh Chaudhary and Mr. Sushant Sachan, both alumni of IIT- Kharagpur. In less than four years of starting up, ZunRoof has already become the #1 choice for residential and SME clients in India for solar. Till date, the company has assessed over 2,50,000 homes, designed over 30,000 rooftop solar systems in 75+ cities in India, and has installed 15 MW+ of rooftop solar & 100,000+ IoT devices.