ORLANDO, Fla., July 18, 2025 –– Travel + Leisure Co. (NYSE:TNL), a leading leisure travel company, today announced plans for a new location for the Sports Illustrated Resorts brand in Nashville, Tennessee. As one of the country’s most sought-after sports and entertainment destinations, Nashville offers an ideal setting for a resort that immerses travelers in the spirit of sports, music, and community.
Nashville is home to iconic professional football and hockey teams, and competitive college conferences. From Sunday game days to playoffs and college rivalries, the city delivers a nonstop calendar of athletic excitement.
“Nashville is a city where the thrill of game day and the energy of live entertainment go hand in hand,” said Geoff Richards, chief operating officer at Travel + Leisure Co. “With this new resort, sports enthusiasts can enjoy that same excitement at a resort built specifically for them, offering a place where game day culture meets iconic sports storytelling.”
Set to welcome its first owners and guests in Spring 2026, the resort will be located on Music Row in the heart of Midtown, just one mile from downtown Nashville and The Gulch. The planned Nashville resort will operate as a vacation ownership property, offering a selection of studio, one-bedroom, and two-bedroom suites. Each suite will feature a full kitchen and in-unit laundry, providing comfort and convenience for those looking to unwind after a day of sports and city exploration.
Amenities will include a resort-style outdoor pool, a quick-service dining venue, an exclusive lounge for owners, and a signature fitness center. Rooted in the legacy of nearly 70 years of Sports Illustrated storytelling, the resort will reflect the brand’s celebration of athletic achievement, competitive spirit, and fan connection while embracing what makes Nashville a destination unlike any other.
The addition of the Nashville location reinforces Travel + Leisure Co.’s multi-brand strategy to expand its portfolio into new vacation experiences tailored for today’s travelers. It also supports the vision of Sports Illustrated Resorts to bring fans closer to the action—whether following their favorite teams on the road or returning to the places that hold game-day memories.
Building on its previously announced resort in Tuscaloosa, set to break ground in Spring 2026, this marks the latest addition to the Sports Illustrated Resorts portfolio, expanding the brand’s presence into one of the nation’s premier sports and entertainment destinations.
Designed for sports fans who want to travel alongside their teams or return to their favorite game day destinations, Sports Illustrated Resorts plans to offer flexible, points-based ownership across a growing collection of iconic locations.