New Delhi, August 2022: Let’s Try, a brand of Earth Crust Pvt. Ltd., that makes healthy snacks for Indians, has secured an undisclosed seed-round from Venture Catalysts, India’s first largest and integrated incubator and accelerator. Other investors that participated in the round included Aman Gupta (Founder – Boat Lifestyle), Prateek Nijhawan (Julius Baer), Kiran Kumar (Ex Pepsico India Head) and Prateek Sabharwal (Ex. Pepsico, Kellogg’s Director).
With a range of 40 premium products made from natural ingredients and no preservatives, Let’s Try came into inception in April 2021, and received national fame after winning a deal on Season 1 of the popular show Shark Tank. It became one of the sixty-seven companies out of 85,000 to receive funding on a national scale.
The brainchild of Nitin Vinod and his mother Neelam Kalra, the snacking brands’ founders include Nitin’s’ wife Chitra Gupta and sister Geetanjali Kalra. Let’s Try’s vision is to provide a New, Better & Healthy Way to Eat & Drink to its’ customers. The brand has been gaining immense popularity in Delhi NCR since the time of its’ launch, and is now available to customers across two thousand stores, including Kirana Stores, Big Modern Trade and renowned E-commerce websites. Despite setting up its’ own manufacturing facilities, the brand has become profitable within its’ first year of operation, The brand has entered the Indian Snack Industry which has an estimated market size of INR 1.2 Lakh Crore and is expected to double in the next 5 years.
Reflecting on securing funds in the initial stages, Nitin Kalra, Founder – Lets Try said, “With a growth of 40x annually, and having expanded 4 times last year, Let’s Try has received an explosive response from its’ customers in India and wishes to reach 1 Crore households by the end of two years. The seed funding from Venture Catalysts has come in at a very exciting time for Let’s Try, and is the first step towards becoming the fastest growing snack-brand in India!”
On leading the initial round of funding for Let’s Try, Anil Jain, Co-Founder, Venture Catalysts said, “Venture Catalysts is ecstatic to join Let’s Try on this beautiful journey to provide healthy and appetizing snacks to India. The company has leveraged its knowledge, industry insights and an experienced network to help startups in India find the right partners to successfully grow their business, and the promise shown by Let’s Try within its’ first year of operations has instantly attracted our attention. We wish to further Let’s Try’s vision and make healthy snacking available for every Indian!”
On being an investor from Shark Tank India, Aman Gupta, Founder – Boat Lifestyle said, Brand “Lets Try” has delivered great results within its first year of operations with consistent growth and sustainable results. Happy to be a part of organization which is growing at exponential pace to become one of the most respected brand of India.
Let’s Try is built on a model that focuses on channels including traditional and modern trade, e-commerce and D2C. The brand uses premium ingredients like Groundnut Oil in a market dominated by Palm Oil products. In its second phase, Let’s Try launched the Roasted Makhana range which has been a great success in the Indian market, and plans to enter each snacking category in the future. Some of the products made available to customers include premium and unique namkeens like Flex Seeds Bhujia, Almond Basil Bhujia, Beetroot Bhujia, Makahanas and Waffers.