There is little doubt that influencer marketing will continue to dominate social media strategies in 2021. But some of the latest trends are going to be groundbreaking. According to the social media strategists and digital marketers, content creators have come a long way from being brand influencers to founders and brand owners. In 2021, this trend is going to escalate, with more creators joining the bandwagon of startup owners.
Let us get into the details to understand how influencer marketing will shape in 2021.
Creator-first strategies
Brands will develop a creator-first strategy and not merely focus on sales and revenue. The pandemic has proved that the brand that stayed with the people saw more sales when the lockdown was lifted. Companies have realized the power of content creation, which stands first in line today. Hence, they will develop more creative strategies to get on the radar of potential clients/customers.
YouTube marketing is indispensable
Throughout the quarantine period, people spend thousands of hours watching videos on different platforms, OTT or otherwise. YouTube is undoubtedly one of these platforms producing high-quality content to generate visibility for brands. It has 2 billion monthly users worldwide and is the second-most popular video platform on the web. One billion hours of videos are consumed every day, and YouTube influencers, like Ssundee, earn a good income from their videos. In fact, Ssundee net worth is somewhere around $17 million today. According to seasoned marketers, such YouTube influencers will continue to propel the marketing industry this year.
ECommerce to social commerce
More eCommerce brands will indulge in influencer marketing to promote their products on the web. The glamorous celebrities have a strong impact on people, who tend to believe them more than the tall claims made by brands. As more and more influencers, like Ashley Burgos, Aaleeyah Petty, and others come on live, brands will get visibility. Hence, social commerce is about to reach its peak in 2021. It will increase the RTB (reason to Buy) factor for brands.
Instagram’s popularity will soar
When talking about the most impactful platforms for influencer marketing efforts, Instagram pops in everyone’s mind. It has one of the fastest-growing networks and 1 billion users in the world. With newer and better upgrades, filters, story features, and Reels, the latest Instagram video-making tool, the social media platform is set to break records in influencer marketing. Even the micro-influencers (people having followers from 10k – 50k) will gain immense popularity along with brand visibility through rigorous content creation. So, there is little chance that brands will dare to ignore such a powerful network of possible clients/customers.
Social media marketing will surpass SEO
Many marketers think that SEO is outdated and slow. Although it is still quite important to derive information, sales will be driven by social media marketing, led by influencers. The brands will also try to get them into product researches and market surveys to help garner maximum visibility. Influencers will get marketing projects to propel their respective careers in social media. And all this may happen in a few months or so.
If you plan to become an influencer or start a social media campaign with influencers, this may be the right time. Start with a new zeal today!
