Bollywood Playback Singer Harshdeep Kaur to Judge Advertising Rocks’ at Goafest 2024

Mumbai, India 20th May, 2024: Goafest’s  ‘Advertising Rocks,’ provides India’s Advertising and Media fraternity with a platform unlike any other.  Offering  participants the opportunity to showcase their musical talent, Goafest‘s Advertising Rocks is currently in its second season. Raising the bar higher, Goafest 2024 now welcomes Bollywood playback singer Harshdeep Kaur as a judge. Additionally joining Harshdeep will be Rajeev Raja, Founder & Soundsmith, at Brandmusiq, and Merlin D’Souza, Founding Partner & Principal Composer, at Brandmusiq and Music Director. Nominations for Advertising Rocks can be submitted until Sunday, May 19, 2024.

Goafest 2024 invites participants to submit their nominations in two categories: Indian Soloists and International Soloists. Entries received will be shortlisted by Rajeev Raja, Merlin D’Souza, and Subhash Kamath, Former CEO of BBH and curator of ‘Advertising Rocks’. Finalists will be presented with an opportunity to perform for Goafest 2024 attendees in Mumbai and winners will take home prizes up to Rs. 50,000.

 “The Indian advertising and media industry is teeming with talent”, said Subhash KamathFormer CEO of BBH and curator of Advertising Rocks. “It’s always inspiring for our industry youngsters to perform in front of professionals. Last year we had Papon as one of the judges and this year we have Harshdeep Kaur, who’s a fabulous singer.”

“Music transcends language, culture, and genre; it’s a universal emotion and given my passion for music, it is an integral part of my life,” said Mohit Joshi, CEO of Havas Media Network India and Goafest 2024 Co-chair. “We were greatly impressed by the talent showcased last year and are incredibly excited to see this year’s performances. Goafest is truly a celebration of creativity, and we are committed to evolving it with new and exciting concepts every year. We encourage all eligible performers to participate and make the most of this wonderful platform to showcase their talent to the industry,” he added.

Presented by The Advertising Agencies Association of India and The Advertising Club, Goafest 2024 is scheduled to take place on 29th, 30th and 31st May, 2024 at The Westin Mumbai Powai Lake, Mumbai.