Gone are the days when Bollywood content was mocked for being all about music and dance videos. The film industry has risen like a phoenix and stands as the leading entertainment supplier in the world. And now, an upcoming marketplace, BollyCoin, is all set to offer Bollywood-themed Non-Fungible Token (NFT) to enthusiasts.
The platform, started by Bollywood actor/producer/director Atul Agnihotri, will allow the fans to invest in clips and stills from films, iconic dialogues, posters, unseen footage, and social media content and merchandise from celebrities. Salman Khan is the first Bollywood star to confirm his association with the platform, for Salman Khan Static NFTs.
The boundless possibilities swelling and fermenting because of NFTs and blockchain are effectively blurring the rigid barriers between content creators, galleries, and end-buyers. Contemporary consumers want to own more than just the consumption aspect of the content. Therefore, NFTs enable Bollywood fans and enthusiasts to consume the content and invest simultaneously.
Users can buy NFTs through their official website, BollyCoin.com, which already offers up the chance for them to buy the BollyCoin token. The platform has partnered with production houses, namely, Salman Khan Films, Arbaaz Khan Production, Sohail Khan Production, and Reel Life Productions. It will associate with several other leading production houses before launching the marketplace platform in December this year.
BollyCoin was incepted with an ultimate vision to become the world’s largest Bollywood-centric NFT-marketplace. It is pertinent to mention that whenever an NFT is sold through the marketplace, consumers who hold BollyCoin will be rewarded with BollyCredits. The user can further utilize the credits to purchase NFTs, and the cycle continues along with elevated content consumption, investment, and returns.
Speaking on this occasion, Atul Agnihotri, Co-founder, BollyCoin, said, “Whenever we talk about blockchain or investment, there’s always this feeling of uncertainty we feel because most of us don’t know much about stocks, cryptocurrencies, or any other form of digital assets. We know about famous Bollywood movie dialogues, songs, and hook steps of popular dance numbers. With BollyCoin, we have tried to find that perfect balance between investments, NFTs, digital assets, and creative content consumption. We are incredibly thrilled to have Salman Khan has partnered with us for Salman Khan static NFTs, since it denotes that we are on the right track.”
Spokesperson, Salman Khan Films “We are delighted to be associated with a forward-thinking platform like BollyCoin. We think that NFTs will give the audience an exciting new way to experience our films and we are eager for the world to see what’s in store.”
Arbaaz Khan said, “I am excited to see what the world of NFTs has to offer for the Indian film industry. I look forward to exploring all of the different ways our films can extend their legacies and for the fans to have a new way to interact with them.”