Panipat, 14th December 2024: Elista, a leading consumer electronics brand under TeknoDome, has announced a strategic partnership with Goela Electronics Pvt. Ltd., Haryana’s foremost name in electronics distribution. This collaboration marks a significant step in Elista’s mission to expand its retail presence in the country while delivering premium, feature-rich products at affordable prices to households across the region.
With this partnership, Elista is poised to target 28,000+ unit sales in Haryana in 2025, projecting 15,000 units of Smart TVs, 5,000 air conditioners, 5,000 coolers, and 3,000 washing machines.
“Partnering with Goela Electronics Pvt. Ltd. marks a significant milestone in Elista’s journey to strengthen its retail footprint across India. With our robust partner network and proven retail strategies , such as targeted regional partnerships and consumer-centric initiatives, this collaboration reinforces our focus on key markets like Haryana. Leveraging Goela Electronics Pvt. Ltd.’s decades of experience as a trusted distribution network, we are confident of delivering high-quality, feature-rich products that meet the dynamic needs of consumers in the state,” said Mr Ajay Singh, Director (Sales)
The partnership between Elista and Goela Electronics Pvt. Ltd. is set to redefine consumer experiences in Haryana. With Goela Electronics bringing six decades of industry expertise in electronic products distribution, this collaboration promises a seamless purchase experience for consumers. From premium Google TVs to household appliances like air conditioners, coolers, and washing machines, consumers can look forward to products tailored to meet their specific needs.
Expressing his excitement about the partnership, Sanjay Goel, Managing Director of Goela Electronics Pvt. Ltd., said, “We are delighted to partner with Elista, a brand known for its innovative and affordable technology solutions. This collaboration will allow us to offer technologically advanced products that cater to the evolving needs of households across Haryana. Together, we aim to bring smarter living within reach of our customers.”
Elista boasts a robust presence across India and is now strengthening its footprint in the North through this strategic tie-up in Haryana. With an extensive channel partner network spanning over 20,000 dealer outlets nationwide, Elista continues to bring innovative products closer to consumers.
While Elista strengthens its presence in India, it is also making significant strides in the global market. Currently operational in 18+ countries, including key markets like the UAE, Africa, and CIS regions, Elista is set to expand to 35 countries by 2026. Elista’s state-of-the-art facility in Kadapa, Andhra Pradesh, with a capacity of 1 million Smart TVs and computer monitors annually, highlights its ‘Make in India for the World’ vision, establishing India as a hub for globally competitive consumer electronics.
The brand’s tailored product offerings, designed to meet diverse regional needs, have earned it a strong reputation internationally. With a commitment to innovation, affordability, and customer satisfaction, Elista is steadily positioning itself as a trusted global name in consumer electronics.