Bengaluru, January 25, 2022: Snapchat is set to celebrate India’s 73rd Republic Day with some exciting new initiatives. Snapchatters across the country can bring alive their patriotic spirit with some cool new lenses, geofilters, stickers, Bitmojis, Bitmoji geofilters, and hyperlocal geofilters.
As health and safety continue to be a top priority, we may end up missing our usual flag hoisting rituals and other local celebrations. However, we can stay connected with our friends and family, and experience the shared essence of patriotism via Snapchat.
The new lenses give Snapchatters their very own cap decorated with the tricolor and wishes those who view it a ‘Happy Republic Day. There will also be a section in Lens Explorer dedicated to all the community-made Republic Day special lenses for Snapchatters in India to celebrate together. Localizing the app experience for the Indian Snapchatter community has been a constant focus. To commemorate one of the first noteworthy, national moments of 2022, Snap has introduced multiple engaging innovations to compliment the Republic Day AR lenses.
India is the first and only market where Snapchat has distribution partnerships with all the top Android Original Equipment Manufacturers (OEMs). Building on these partnerships, Snap will be driving an-OEM campaign with brands like Vivo, OPPO and Samsung to promote these occasion-specific lenses.
To further encourage the community to experience the shared essence of Republic Day, Snap will run an influencer campaign with creators from all over the country.
You can access the lens on your phone by scanning the Snapcode below. A section in Lens Explorer dedicated to all the community-made lenses for Snapchatters in India