Mumbai, October 4th, 2024…Social Beat, in collaboration with Salesforce, announced the success of the MarTech Leadership Summit 2024 held in Mumbai. The Summit brought together leaders from marketing and technology to discuss the integration of cutting-edge MarTech solutions, AI, and automation to drive business growth and enhance customer experience. The summit was a rich learning experience with actionable insights on the future of marketing technology for attendees.
Speaking at the summit, Mr. Vikas Chawla, Co-Founder of Social Beat, remarked, “The MarTech Leadership Summit 2024 exemplifies the power of innovation and collaboration. By joining forces with Salesforce, we were able to bring forward transformative ideas and solutions that will redefine how brands approach marketing and shape customer experience. It’s exciting to witness how businesses are embracing MarTech to stay ahead in a rapidly evolving digital landscape.”
The summit began with Mr. Eshant Mishra, Director DX Business, Salesforce and Mr. Tanmay Tiwari, Lead Solution Engineer – DX, Salesforce sharing how Salesforce’s suite of tools, including Customer 360 and AI-powered solutions, enable businesses to enhance customer experiences and drive significant business results through data integration and personalised engagement. They also highlighted the power of AI and automation in improving operational efficiency and optimising marketing strategies.
At the panel discussion on ‘The Importance of MarTech and AI in Today’s Era’, Ms. Shruti Sinha, Chief Customer Officer, House of Anita Dongre and Mr. Sandesh Rane, CDO & CTO, Group Landmark highlighted how MarTech and AI are enabling brands to deliver personalised customer journeys and create seamless shopping experiences across digital and physical platforms. The panel was moderated by Mr. Suneil Chawla, Co-Founder, Social Beat, emphasising the transformational role of AI-powered marketing in boosting efficiency and driving business growth.
The second panel discussion on ‘Future-Proofing Your Marketing Strategy – The Role of Automation’, with Ms. Mahuya Chatturvedi, Head of Marketing and Consumer, Aditya Birla Century Ply and Mr. Vivek Shetty, VP Digital, Bandhan Mutual Fund shared insights into how automation is streamlining marketing processes and helping businesses stay competitive by reducing response time and improving campaign efficiencies. The session, moderated by Mr. Vikas Chawla, Co-Founder, Social Beat, highlighted the importance of adopting automation in marketing to build scalable strategies that deliver consistent customer engagement and enhance marketing ROI.
The MarTech Leadership Summit 2024 saw participation from marketing leaders, technology experts, and brand managers. The event has successfully positioned itself as a key resource for companies looking to enhance their digital marketing capabilities to stay ahead in the fast-evolving digital landscape.
