Business

Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra with over 51k items purchased by 22k shoppers on day one

Bengaluru: London-based digital fashion brand and Gen-Z’s chosen marque, Urbanic, opened to a thumping reception from young shoppers on day 1 of its launch on Myntra. This is among the biggest-ever opening day for a […]

Business

Myntra doubles down on its customer commitment to the Beauty category with the launch of #1 global brow brand, ‘Benefit Cosmetics’

Bengaluru: Myntra announces the launch of Benefit Cosmetics on its platform. With more than 3,000 Brow Bars worldwide, and award-winning brow products, Benefit is the No. 1 Brow Brand Worldwide*, well-known for its creative packaging, […]