Better Cotton Initiative (BCI)

Myntra registers the biggest-ever opening day for its Big Fashion Festival; Registers record-breaking ~19 mn visitors; ~6 lac items purchased in the first hour
Business

Myntra scales up sustainability efforts, becomes the first e-commerce player in the country to partner with Better Cotton Initiative

September 8, 2021 Rekha Nair Comments Off on Myntra scales up sustainability efforts, becomes the first e-commerce player in the country to partner with Better Cotton Initiative

Bengaluru: Myntra has become the first e-commerce enterprise in India to partner with Better Cotton Initiative (BCI), a global non-profit organization, heading the largest cotton sustainability program in the world, marking another step in its […]